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“luke w capizzo”

Showing 1 - 12 of 12 results for “luke w capizzo”
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  • Public Relations Campaigns

    An Integrated Approach

    Public Relations Campaigns: An Integrated Approach introduces students to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools students will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help students develop practical skills for creating more effective PR ... Read more

    $125.59 CAD

  • The PR Agency Handbook

    An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry.Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life.The ... Read more

    $47.49 CAD

  • The PR Agency Handbook

    A Practical and Concise Introduction to Agency LifeThe PR Agency Handbook guides students through the day-to-day operations of a professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college ... Read more

    $87.19 CAD

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  • Buzzing Communities

    How to Build Bigger, Better, and More Active Online Communities

    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Read more

    $13.73 CAD or Free with Kobo Plus

  • The 2020 Workplace

    How Innovative Companies Attract, Develop, and Keep Tomorrow's Employees Today

    From well-respected human resources and corporate training experts Jeanne C. Meister and Karie Willyerd, a must-read guide to the innovative strategies that the best companies are using to create a workplace that the best talent chooses—both today and in 2020. In The 2020 Workplace, Meister and Willyerd offer a battle plan to start winning tomorrow’s employees today.This essential guide for ... Read more

    $17.99 CAD

  • Web Marketing for Small Businesses

    7 Steps to Explosive Business Growth

    Series series Quick Start Your Business
    When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing strategies and opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder ... Read more

    $18.39 CAD

  • Marketing Demystified

    by Donna Anselmo ...
    Series series Demystified
    The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the ... Read more

    $38.49 CAD

  • Social Media Strategies for Professionals and Their Firms

    The Guide to Establishing Credibility and Accelerating Relationships

    Expert advice on growing your professional service firm or individual practice through social mediaShowing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ... Read more

    $35.99 CAD

  • Creating Your Strategic Plan

    A Workbook for Public and Nonprofit Organizations

    Series Book 3 - Bryson on Strategic Planning
    Creating and Implementing Your Strategic Plan is the companion workbook to Bryson's landmark book, Strategic Planning for Public and Nonprofit Organizations, a step-by-step guide to putting strategic planning into effect. Using revised, easy-to-understand worksheets, the authors provide clear instructions for creating a strategic plan tailored to the needs of the individual organization. With more ... Read more

    $55.99 CAD

  • Leading the Learning Revolution

    The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market

    by Jeff Cobb ...
    The lucrative market of lifelong learning is one author Jeff Cobb has gained decades of experience working in as an entrepreneur and adviser. In this book, he explains how to tap into this growing market, which rewards the most forward-thinking training firms, professional associates, continuing education programs, and entrepreneurial speakers and consultants. Leading the Learning Revolution also ... Read more

    $12.99 CAD

  • Listen First!

    Turning Social Media Conversations Into Business Advantage

    LISTEN FIRST!Shhh… Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers-what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides ... Read more

    $19.99 CAD

  • Strategic Planning Guide

    The strategic planning guide provides: * Step-by- step approach to conduct strategic planning for higher education institutions, companies, non-profit organizations and government agencies. * Proven and best practices methodology and tools. * Detailed instruction for strategic planning sessions and workshops. * Know- how on conducting , facilitating, and leading strategic planning sessions, ... Read more

    $5.39 CAD