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  • Psychology and Modern Warfare

    Idea Management in Conflict and Competition

    by M. Taillard ...
    Series series Economics and Finance (R0)
    Throughout history, both military and commercial entities around the world have utilized these methods, and even since the formalization of psychological operations during WW2 our methods have improved greatly, but we are still only touching the 'tip of the iceberg', so to speak, of what is truly possible. ... Read more

    $115.99 CAD

  • Analytics and Modern Warfare

    Dominance by the Numbers

    by M. Taillard ...
    Series series Economics and Finance (R0)
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  • The Power of Consumer Creativity

    Transforming Consumption and Markets

    Edited by Marie Taillard, Chloe Preece ...
    Series series Social Sciences (R0)
    This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across cutting-edge topics including vintage retail, gaming, biohacking, parenting and degrowth. By highlighting ... Read more

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  • Accounting All-in-One For Dummies (+ Videos and Quizzes Online)

    A complete and easy-to-follow resource covering every critical step of the accounting processLearning to love the language of business is easier than you think! In the newly revised Third Edition of Accounting All-In-One For Dummies with Online Practice, finance expert Michael Taillard walks you through every step of the accounting process, from setting up your accounting system to auditing and ... Read more

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  • 101 Things Everyone Needs to Know about the Global Economy

    The Guide to Understanding International Finance, World Markets, and How They Can Affect Your Financial Future

    The principles of global economics in easy-to-understand terms!The news is full of accounts of the rise and fall of economies around the world, but you may not know how these changes can affect your life. 101 Things Everyone Needs to Know about the Global Economy takes the basics of global economics and breaks them into ten straightforward chapters. From the organizations involved and trade ... Read more

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  • Corporate Finance For Dummies

    Get a handle on one of the most powerful forces in the world today with this straightforward, no-jargon guide to corporate financeA firm grasp of the fundamentals of corporate finance can help explain and predict the behavior of businesses and businesspeople. And, with the right help from us, it’s not that hard to learn!In Corporate Finance For Dummies, an expert finance professor with experience ... Read more

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  • Digital Makeover

    How L'Oreal Put People First to Build a Beauty Tech Powerhouse

    Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouseDigital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned ... Read more

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  • Economics and Modern Warfare

    The Invisible Fist of the Market

    Series series Economics and Finance (R0)
    This book demonstrates how economic tools have been used throughout history to accomplish goals of military conflict, how they can be used more effectively than traditional means of warfare in the modern era, and how we can derive a better understanding of economic strategy applicable not just to the military but also to market competition. This new edition includes a thorough updating of chapters ... Read more

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  • Audiobook

    Digital Makeover

    How L'Oréal Put People First to Build a Beauty Tech Powerhouse

    Unabridged

    7 hours 26 min

    Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L'Oréal's successful people-driven digital transformation. Professors and authors Béatrice Collin and Marie Taillard set out exactly how L'Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.Digital ... Read more

    $35.99 CAD

  • A Practical Guide to Personal Finance

    Budget, Invest, Spend

    Series series Practical Guide Series
    MAKE YOUR MONEY WORK FOR YOU by matching your spending and investments to your valuesCONTROL YOUR SPENDING BEHAVIOUR by gathering and tracking financial information efficientlySIMPLIFY YOUR FINANCIAL MANAGEMENT by learning to use the right tools effectivelyREALIZE YOUR SAVINGS GOALS by understanding what you want to and can achieveIntroducing Personal Finance, by economics expert Michae... ... Read more

    $6.99 CAD