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“maher n itani”

Showing 1 - 12 of 12 results for “maher n itani”
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  • Internationalization of Sport Events Through Branding Opportunities

    Edited by Jaskirat Singh Rai, Maher N. Itani, Amandeep Singh ...
    Contemporary sports have transformed from entertainment activities that bring people together to a lucrative business that sparks sport fans to engage and share content on social media. A successful sport event promotes the visibility of sponsors' brands, cultivates a dedicated following for participating teams, generates income for its organizers, and enhances the financial gains and popularity ... Read more

    $267.19 CAD

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  • Managing Virtual Teams

    by Silvester Ivanaj, Claire Bozon ...
    'This comprehensive volume provides excellent coverage of the scholarly landscape for virtual teaming. Ivanaj and Bozon have integrated a variety of research streams and practical techniques that should prove to be very useful for anyone studying or working in virtual teams. The chapter on leadership and conflict management is an especially thoughtful and welcome addition to the literature, given ... Read more

    $41.59 CAD

  • Routledge Handbook of Esports

    Edited by Seth E. Jenny, Nicolas Besombes, Tom Brock, Amanda C. Cote, Tobias M. Scholz ...
    Series series Routledge International Handbooks
    The Routledge Handbook of Esports offers the first fully comprehensive, interdisciplinary study of esports, one of the fastest growing sectors of the contemporary sports and entertainment industries. Global in coverage, the book emphasizes the multifaceted nature of esports and explores the most pressing issues defining the competitive video gaming landscape today.Featuring the work of 93 leading ... Read more

    $100.30 CAD

  • Driving Customer Appeal Through the Use of Emotional Branding

    Edited by Ruchi Garg, Ritu Chhikara, Tapan Kumar Panda, Aarti Kataria ...
    The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines ... Read more

    $250.39 CAD

  • Managing Public Relations and Brand Image through Social Media

    Edited by Anurag Singh, Punita Duhan ...
    Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social ... Read more

    $206.39 CAD

  • Managing Customer Experiences in an Omnichannel World

    Melody of Online and Offline Environments in the Customer Journey

    Edited by Taşkın Dirsehan ...
    In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively manage a customer's experience organizations need to integrate both these environments in an omnichannel way.This edited book examines customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial ... Read more

    $128.69 CAD

  • Consumer Information Systems and Relationship Management: Design, Implementation, and Use

    Edited by Angela Lin, Jonathan Foster, Paul Scifleet ...
    Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, ... Read more

    $172.79 CAD

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  • The Sage Handbook of Industrial Marketing

    Edited by Adam Lindgreen, Thomas Fotiadis, Catherine Pardo, C. Anthony Di Benedetto, Dimitris Folinas, Pete Naudé ...
    The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, ... Read more

    $124.79 CAD

  • Senior Leadership Teams and the Agile Organization

    Edited by Stephen J. Zaccaro, Nathan J. Hiller, Richard Klimoski ...
    Series series SIOP Organizational Frontiers Series
    Senior Leadership Teams and the Agile Organization builds on existing knowledge in the leadership, teams, and strategic management literatures to examine and explore how senior leadership teams drive the dynamic capabilities of organizations.Organizational agility is a key dimension of organizational performance. This volume focuses on senior leadership team processes and attributes that ... Read more

    $92.06 CAD

  • Addressing Practical Problems Through the Metaverse and Game-Inspired Mechanics

    Edited by Garima Malik, Dharmendra Singh, Rohit Bansal ...
    The convergence of the metaverse and gamification is transforming how people engage with digital environments, offering immersive, interactive experiences that extend beyond entertainment into education, healthcare, business, and social interaction. As digital and physical realities increasingly blend, gamified elements drive user motivation, collaboration, and innovation in virtual spaces. This ... Read more

    $261.59 CAD

  • Customer Centric Support Services in the Digital Age

    The Next Frontier of Competitive Advantage

    Edited by Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika ...
    Series series Business and Management (R0)
    This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on ... Read more

    $230.59 CAD

  • Data Driven Decisions

    Leveraging Insights For Winning Marketing Strategies

    Edited by S.L. Gupta, Niket Mehta, Jitendra Singh Rathore, Piali Haldar, Nripendra Singh ...
    Series series Advances in Digital Technology and Data-Driven Business Practices
    In today's digital age, data is ubiquitous and holds tremendous value for businesses looking to better understand their customers and make smarter decisions. Companies that effectively collect, analyze, and act on data insights can gain a significant competitive edge. This is especially true in marketing, where data-driven strategies are becoming crucial for success.In this book, the chapters ... Read more

    $126.49 CAD