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Data Lemonade: Achieving the Best Digital Marketing Results Using Data and Marketing Psychology

by Malene Jorgensen ...

Data Lemonade: Turning Marketing Metrics into Meaningful ImpactBy Malene JorgensenMarketing data isn't a spreadsheet problem. It's a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connects.This isn't just another book about analytics. It's a guide to ... Read more

$17.99 CAD or Free with Kobo Plus

Data Lemonade: Turning Marketing Metrics into Meaningful ImpactBy Malene JorgensenMarketing data isn't a spreadsheet problem. It's a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connects.This isn't just another book about analytics. It's a guide to
... Read more

201 Knockout Answers to Tough Interview Questions

The Ultimate Guide to Handling the New Competency-Based Interview Style

by Linda Matias ...

This useful resource will help you gain a storehouse of sample interview answers that consistently highlight your ability in these areas.Employers today are using increasingly tough interview questions to evaluate candidates based on key competencies and determine how well they think on their feet. To stand out in these competency-based interviews, job seekers must be prepared with situation ... Read more

$6.99 CAD

Also available as: Audiobook

This useful resource will help you gain a storehouse of sample interview answers that consistently highlight your ability in these areas.Employers today are using increasingly tough interview questions to evaluate candidates based on key competencies and determine how well they think on their feet. To stand out in these competency-based interviews, job seekers must be prepared with situation
... Read more

Also available as: Audiobook
Best Answers to the 201 Most Frequently Asked Interview Questions, Second Edition

by Matthew DeLuca, Nanette DeLuca ...

Answers that will get you hired—from the bestselling interview guide, now completely updated!In today's job market, there are thousands of qualified candidates battling it out for a few jobs. Beat out the competition and learn how to give the best interview with Best Answers to the 201 Most Frequently Asked Interview Questions—the essential job-seeking weapon you need to answer the thought ... Read more

$21.99 CAD

Answers that will get you hired—from the bestselling interview guide, now completely updated!In today's job market, there are thousands of qualified candidates battling it out for a few jobs. Beat out the competition and learn how to give the best interview with Best Answers to the 201 Most Frequently Asked Interview Questions—the essential job-seeking weapon you need to answer the thought
... Read more
The Customer Success Professional's Handbook

How to Thrive in One of the World's Fastest Growing Careers--While Driving Growth For Your Company

by Ashvin Vaidyanathan, Ruben Rabago ...

The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer SuccessThe Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s ... Read more

$26.99 CAD

Also available as: Audiobook

The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer SuccessThe Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s
... Read more

Also available as: Audiobook
Productize

by Eisha Armstrong ...

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming ... Read more

$12.99 CAD or Free with Kobo Plus

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming
... Read more
Leading with Obeya

Using a big room to lead successful strategies

by Tim Wiegel ...

In 2014 when Tim Wiegel was introduced to the concept of Obeya, pieces of a puzzle started falling into place. The Obeya (Japanese for ‘big room’) is a physical space where visual management is used to align operational teams and leadership in their efforts to translate strategy into meaningful day-to-day work and results. Toyota started using Obeya during the development of the Prius in the 90’s. ... Read more

$21.99 CAD or Free with Kobo Plus

In 2014 when Tim Wiegel was introduced to the concept of Obeya, pieces of a puzzle started falling into place. The Obeya (Japanese for ‘big room’) is a physical space where visual management is used to align operational teams and leadership in their efforts to translate strategy into meaningful day-to-day work and results. Toyota started using Obeya during the development of the Prius in the 90’s.
... Read more
Orchestrating Experiences

Collaborative Design for Complexity

by Chris Risdon, Patrick Quattlebaum ...

Customer experiences are increasingly complicated—with multiple channels, touchpoints, contexts, and moving parts—all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments. ... Read more

$49.99 CAD

Customer experiences are increasingly complicated—with multiple channels, touchpoints, contexts, and moving parts—all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments.
... Read more
High-Impact Interview Questions

701 Behavior-Based Questions to Find the Right Person for Every Job

by Victoria Hoevemeyer ...

When most prospective hires come well prepared for interview questions we all expect, how do you distinguish their answers from any other applicant?With this book by your side, you will no longer have to do your best guess work on what answers are genuine, which are rehearsed, and which will end up not reflecting the employee in the least. This invaluable resource shows you how to dig deeper using ... Read more

$9.99 CAD

Also available as: Audiobook

When most prospective hires come well prepared for interview questions we all expect, how do you distinguish their answers from any other applicant?With this book by your side, you will no longer have to do your best guess work on what answers are genuine, which are rehearsed, and which will end up not reflecting the employee in the least. This invaluable resource shows you how to dig deeper using
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Product Management for UX People

From Designing to Thriving in a Product World

by Christian Crumlish ...

"This is the book to read if you're thinking of a career transition from UX to product." —Ellen Chisa, Founder in Residence, Boldstart VenturesUser experience designers and researchers are wrestling with product management—as a peer discipline, a job title, a future career—or simply wondering exactly what it entails. In Product Management for UX People, Christian Crumlish demystifies product ... Read more

$49.99 CAD

"This is the book to read if you're thinking of a career transition from UX to product." —Ellen Chisa, Founder in Residence, Boldstart VenturesUser experience designers and researchers are wrestling with product management—as a peer discipline, a job title, a future career—or simply wondering exactly what it entails. In Product Management for UX People, Christian Crumlish demystifies product
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

A Winning Strategy to Maximize Sales By Understanding and Influencing How and Why Your Customers Buy

by Bill Stinnett ...

How to capture customers by learning to think the way they doThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how ... Read more

$26.39 CAD

How to capture customers by learning to think the way they doThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how
... Read more
Systems Thinking Strategy

The New Way to Understand Your Business and Drive Performance

by Jimmy Brown PhD ...

Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right ... Read more

$5.99 CAD

Why are some organizations more successful than others? Is it better products? Is it a superior service model? Is it some mixture of the two? Is it merely a matter of lining up the products and services to meet the needs of the marketplace at a particular time? Or did they just get lucky? Many business leaders believe that the answer to these questions is a matter of strategy. Find the right
... Read more
Data-Driven Decision Making

by Camile Cole ...

We all strive to measure school or district success, but too often we rely simply on end-of-year test scores or report cards. These indicators provide some information, but not enough. With data-driven decision makingcontinuously having rich conversations, asking deeper questions, and examining formative assessmentsyou can get a true picture of the health of your school or district. You will ... Read more

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We all strive to measure school or district success, but too often we rely simply on end-of-year test scores or report cards. These indicators provide some information, but not enough. With data-driven decision makingcontinuously having rich conversations, asking deeper questions, and examining formative assessmentsyou can get a true picture of the health of your school or district. You will
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Data Lemonade: Achieving the Best Digital Marketing Results Using Data and Marketing Psychology

People who read this also enjoyed

201 Knockout Answers to Tough Interview Questions

Best Answers to the 201 Most Frequently Asked Interview Questions, Second Edition

The Customer Success Professional's Handbook

Productize

Leading with Obeya

Orchestrating Experiences

High-Impact Interview Questions

Product Management for UX People

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy

Systems Thinking Strategy

Data-Driven Decision Making

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