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  • Audiobook

    Pre-Commerce

    How Companies and Customers are Transforming Business Together

    Narrated by John Allen Nelson ...

    Unabridged

    9 hours 54 min

    Since its debut, E-commerce has been centered on the transaction. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. The Pre-Commerce Company explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves, ... Read more

    $27.99 CAD