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Top Series in Canada

Showing 1 - 12 of 12 results for “matt eliot”
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  • Current Trends in Eye Tracking Research

    Edited by Ronan Reilly, Bruce Allen Knight, Mike Horsley, Matt Eliot ...
    Series series Education (R0)
    Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of practical uses to which our expanding knowledge can be put. They offer abundant evidence that eye ... Read more

    $217.79 CAD

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  • The Discipline of Market Leaders

    Choose Your Customers, Narrow Your Focus, Dominate Your Market

    by Michael Treacy, Fred Wiersema ...
    The classic bestseller outlining tactics for any business striving to achieve market dominanceWhat does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that ... Read more

    $17.99 CAD

  • Digital Neuromarketing

    The Psychology Of Persuasion In The Digital Age

    by Sam Page ...
    Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of ... Read more

    $8.69 CAD

  • The Marketing Performance Blueprint

    Strategies and Technologies to Build and Measure Business Success

    by Paul Roetzer ...
    Discover what's possible when the art and science of marketing collideThe Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing ... Read more

    $22.99 CAD

  • Marketing Plans In A Week

    How To Write A Marketing Plan In Seven Simple Steps

    by Ros Jay, John Sealey ...
    Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why ... Read more

    $4.99 CAD

  • The ABCs of Marketing: Introduction to Marketing

    by Charles River Editors ...
    Its been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenberg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things often nothing more than themselves! ... Read more

    $4.11 CAD

  • Launching to Leading

    How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements

    by Ken Rutsky ...
    Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn't seem to care. Launching to Leading ... Read more

    $11.19 CAD or Free with Kobo Plus

  • The Ecology and Semiotics of Language Learning

    A Sociocultural Perspective

    by Leo van Lier ...
    Series Book 3 - Educational Linguistics
    In this book I try to give a coherent and consistent overview of what an ecological approach to language learning might look like. This is not a fully fledged grand theory that aims to provide an explanation of everything, but an attempt to provide a rationale for taking an ecological world view and applying it to language education, which I regard as one of the most important of all human ... Read more

    $115.29 CAD

  • The Cambridge Handbook of Bilingual Processing

    Edited by John W. Schwieter ...
    Series series Cambridge Handbooks in Language and Linguistics
    How does a human acquire, comprehend, produce and control multiple languages with just the power of one mind? What are the cognitive consequences of being a bilingual? These are just a few of the intriguing questions at the core of studying bilingualism from psycholinguistic and neurocognitive perspectives. Bringing together some of the world's leading experts in bilingualism, cognitive psychology ... Read more

    $59.19 CAD

  • Essentials of Marketing Research

    Putting Research Into Practice

    by Kenneth E. Clow, Karen E. James ...
    This exciting new text offers a hands-on, applied approach to developing the fundamental data analysis skills necessary for making better management decisions using marketing research results. Each chapter opens by describing an actual research study related to the chapter content, with rich examples of contemporary research practices skillfully drawn from interviews with marketing research ... Read more

    $145.59 CAD

  • Speech Technology

    Theory and Applications

    Edited by Fang Chen, Kristiina Jokinen ...
    Series series Engineering (R0)
    New Trends in Speech Based Interactive Systems will give an overview of the research and application of speech technologies in different areas. The basic technology development areas include: Automatic speech recognition technology, speech synthesis, spoken interaction, natural language understanding, speaker recognition, emotion in spoken dialogue systems, expressive speech synthesis, affective ... Read more

    $128.09 CAD

  • The Cambridge Handbook of Learner Corpus Research

    Edited by Sylviane Granger, Gaëtanelle Gilquin, Fanny Meunier ...
    Series series Cambridge Handbooks in Language and Linguistics
    The origins of learner corpus research go back to the late 1980s when large electronic collections of written or spoken data started to be collected from foreign/second language learners, with a view to advancing our understanding of the mechanisms of second language acquisition and developing tailor-made pedagogical tools. Engaging with the interdisciplinary nature of this fast-growing field, The ... Read more

    $191.19 CAD