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“maxime landry”

Showing 1 - 12 of 12 results for “maxime landry”
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  • The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

    by Leslie Moeller, Edward Landry ...
    Each year, billions of dollars are spent on marketing endeavors. Unfortunately, the vast majority of the money disappears into thin air, and marketing executives are left wondering if any of it came back in the form of ROI. Why? Because until now there has been no proven system for measuring marketing ROI. But as budgets tighten, marketing managers are feeling the pressure to come up with ... Read more

    $39.59 CAD

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  • The Velocity Manifesto: Harnessing Technology Vision and Culture to Future-Proof your Organization

    by Klososky Scott ...
    Scott Klososkys manifesto will prepare any organization to withstand the high-velocity onslaught of a world now heavily influenced by technology usage. In this hands-on guide to helping leaders effectively steer their organizations through wrenching infrastructure and social changes author Scott Klososky details the actions that leaders must take to keep their digital plumbingthe all-important ... Read more

    $13.99 CAD or Free with Kobo Plus

  • The Institute Way

    Simplify Strategic Planning and Management with the Balanced Scorecard

    by Howard Rohm, David Wilsey, Gail S. Perry, Dan Montgomery ...
    The Institute Way outlines a practical step-by-step process to formulate and execute strategy in business, government and not-for-profit organizations. The book details how to manage and adapt to reach a higher level of performance using a methodology that blends strategic planning, performance measurement and change management into a simple, disciplined framework that's easy to build and ... Read more

    $27.47 CAD

  • HR Transformation: Building Human Resources From the Outside In

    by Dave Ulrich, Wayne Brockbank, Jon Younger, Mark Nyman, Justin Allen ...
    Named as BusinessWeek's #1 Management Educator, expert Dave Ulrich and his team of authors bring human resources a whole new way of thinking and practicing—moving the focus from internal issues to actively helping to set business strategies. Businesses of the future need "all hands on deck" when implementing new ways to stimulate grown and cost efficiency, and this includes human resources.In HR ... Read more

    $41.99 CAD

  • 201 Knockout Answers to Tough Interview Questions

    The Ultimate Guide to Handling the New Competency-Based Interview Style

    by Linda Matias ...
    This useful resource will help you gain a storehouse of sample interview answers that consistently highlight your ability in these areas.Employers today are using increasingly tough interview questions to evaluate candidates based on key competencies and determine how well they think on their feet. To stand out in these competency-based interviews, job seekers must be prepared with situation ... Read more

    $6.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Essential Guide for Hiring & Getting Hired

    by Lou Adler ...
    This book is written for everyone involved in the hiring process.It will help hiring managers and recruiters find and hire more top-notch people for any job, from entry-level to senior executive. Using the two-question Performance-based Interview, anyone who is involved in assessing candidates will quickly be more effective and more accurate.Just as important, it will help job-seekers find better ... Read more

    $13.66 CAD

  • The HR Scorecard

    Linking People, Strategy, and Performance

    by David Ulrich, Brian E. Becker, Mark A. Huselid ...
    Three experts in Human Resources introduce a measurement system that convincingly showcases how HR impacts business performance.Drawing from the authors' ongoing study of nearly 3,000 firms, this book describes a seven-step process for embedding HR systems within the firm's overall strategy—what the authors describe as an HR Scorecard—and measuring its activities in terms that line managers and ... Read more

    $41.99 CAD or Free with Kobo Plus

  • Analytics at Work

    Smarter Decisions, Better Results

    by Thomas H. Davenport, Jeanne G. Harris, Robert Morison ...
    Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were ... Read more

    $36.99 CAD or Free with Kobo Plus

  • New Product Development For Dummies

    by Robin Karol, Beebe Nelson ...
    The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to ... Read more

    $15.99 CAD

  • Answering the Ultimate Question

    How Net Promoter Can Transform Your Business

    by Richard Owen, Laura L. Brooks PhD ...
    Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative ... Read more

    $21.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Product Manager's Handbook 4/E

    by Linda Gorchels ...
    The essential guide to seamless product management for today’s fluid, unpredictable business worldLong considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques ... Read more

    $83.99 CAD

  • Productize

    by Eisha Armstrong ...
    More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming ... Read more

    $12.99 CAD or Free with Kobo Plus