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  • Consumer Credit and the American Economy

    Series series Financial Management Association Survey and Synthesis
    Consumer Credit and the American Economy examines the economics, behavioral science, sociology, history, institutions, law, and regulation of consumer credit in the United States. After discussing the origins and various kinds of consumer credit available in today's marketplace, this book reviews at some length the long run growth of consumer credit to explore the widely held belief that somehow ... Read more

    $75.99 CAD

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    The Making of Behavioral Economics

    **Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Read more

    $18.99 CAD

  • Snoop

    What Your Stuff Says About You

    by Sam Gosling ...
    Does what's on your desk reveal what's on your mind? Do those pictures on your walls tell true tales about you? And is your favorite outfit about to give you away? For the last ten years psychologist Sam Gosling has been studying how people project (and protect) their inner selves. By exploring our private worlds (desks, bedrooms, even our clothes and our cars), he shows not only how we showcase ... Read more

    $16.99 CAD

  • The Pinch

    How the Baby Boomers Took Their Children's Future - and Why They Should Give it Back

    The baby boom of 1945-65 produced the biggest, richest generation that Britain has ever known. Today, at the peak of their power and wealth, baby boomers now run the country; by virtue of their sheer demographic power, they have fashioned the world around them in a way that meets all of their housing, healthcare, and financial needs. In this original and provocative book, David Willetts shows how ... Read more

    $14.99 CAD or Free with Kobo Plus

  • The Experience Effect

    Engage Your Customers with a Consistent and Memorable Brand Experience

    by Jim Joseph ...
    The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book ... Read more

    $12.99 CAD

  • Better, Stronger, Faster

    The Myth of American Decline . . . and the Rise of a New Economy

    by Daniel Gross ...
    Financial meltdown, a deep recession, and political polarization—combined with strong growth outside the United States—have led to a global bubble of pessimism surrounding America’s economic prospects. Bloated with debt, and outpaced by China and other emerging markets, the United States has been left for dead as an economic force. But in this time of grim predictions, Daniel Gross, Yahoo! ... Read more

    $16.99 CAD

  • The Economic Psychology of Tax Behaviour

    Tax evasion is a complex phenomenon which is influenced not just by economic motives but by psychological factors as well. Economic-psychological research focuses on individual and social representations of taxation as well as decision-making. In this 2007 book, Erich Kirchler assembles research on tax compliance, with a focus on tax evasion, and integrates the findings into a model based on the ... Read more

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  • Generation M

    Young Muslims Changing the World

    What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. ... Read more

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  • The War of the Sexes

    How Conflict and Cooperation Have Shaped Men and Women from Prehistory to the Present

    How our stone-age brains made modern society, and why it matters for relationships between men and womenAs countless love songs, movies, and self-help books attest, men and women have long sought different things. The result? Seemingly inevitable conflict. Yet we belong to the most cooperative species on the planet. Isn't there a way we can use this capacity to achieve greater harmony and equality ... Read more

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  • Book Review: The Tipping Point by Malcolm Gladwell

    The little things that make a difference

    by 50minutes ...
    Series series Book Review
    It can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.The Tipping Point is a bestselling book by Malcolm Gladwell and explains how social phenomena come about and what triggers a social epidemic. Using case studies and experiments in social psychology, Gladwell presents the three aspects that he considers ... Read more

    $14.99 CAD or Free with Kobo Plus

  • The Power of Influence and How It Affects People

    by Clay Long ...
    The Power of Influence and How It Affects People This book covers several topics including: Chapter 1: How Influence Affects People Chapter 2: Does The Media Influence The Way People Behave Chapter 3: Does the internet influence bullying Chapter 4: How to influence behavior in school Chapter 5: Friends influence who we are Chapter 6: Influence Of Media On Young People Chapter 7: How To ... Read more

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  • Customer Relationship Management

    A powerful tool for attracting and retaining customers

    by 50minutes ...
    Series series Management & Marketing
    Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to ... Read more

    $14.99 CAD or Free with Kobo Plus