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“michael j becker”

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  • Chasing the Mirage

    The What-The-Hell Effect and the Psychology of Abandoning Goals After a Single Mistake

    by Michael J. Becker ...
    You stick to a strict diet for three weeks, but after eating a single piece of cake, you proceed to consume the entire fridge. This is not a lack of discipline; it is a highly predictable behavioral phenomenon that actively sabotages human potential across every domain of life. The "What-The-Hell Effect" is a psychological trap where a minor lapse in self-control triggers a complete abandonment of ... Read more

    $32.99 CAD