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Hacking the Human Mind

The behavioral science secrets behind 17 of the world's best brands

by Richard Shotton, MichaelAaron Flicker ...

'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science ... Read more

$24.79 CAD

Also available as: Audiobook

'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science
... Read more

Also available as: Audiobook
Hacking the Human Mind

The behavioral science secrets behind 17 of the world's best brands

by MichaelAaron Flicker, Richard Shotton ...

'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science ... Read more

$17.99 CAD

'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science
... Read more
Audiobook

Audiobook

Hacking the Human Mind

The behavioral science secrets behind 17 of the world's best brands

by MichaelAaron Flicker, Richard Shotton ...

Narrated by Matt Reeves ...

Unabridged

5 hours 14 min

'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This audiobook reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science ... Read more

$31.34 CAD

Also available as: eBook

'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This audiobook reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science
... Read more

Also available as: eBook

Audiobook

Audiobook

The Choice Factory

The award-winning guide to behavioural science and marketing

by Richard Shotton ...

Narrated by Simon Cole ...

Unabridged

5 hours 1 min

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential listen for anyone who wants to learn.By observing a ... Read more

$31.34 CAD

Also available as: eBook

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential listen for anyone who wants to learn.By observing a
... Read more

Also available as: eBook
The Illusion of Choice

16½ psychological biases that influence what we buy

by Richard Shotton ...

**'This book will make you better at your job' – Jonah Berger, bestselling author of ContagiousDiscover the psychological biases that shape every buying decision – and how to use them in business.**Every day we make hundreds of choices, many of them commercial.What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, ... Read more

$21.59 CAD

Also available as: Audiobook

**'This book will make you better at your job' – Jonah Berger, bestselling author of ContagiousDiscover the psychological biases that shape every buying decision – and how to use them in business.**Every day we make hundreds of choices, many of them commercial.What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made,
... Read more

Also available as: Audiobook
The Choice Factory

The award-winning guide to behavioural science and marketing

by Richard Shotton ...

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a ... Read more

$21.59 CAD

Also available as: Audiobook

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a
... Read more

Also available as: Audiobook
Think Faster, Talk Smarter

How to Speak Successfully When You're Put on the Spot

by Matt Abrahams ...

Communicate like a pro when you're on the spot— at team meetings, job interviews, sales calls, social events, networking meetups, and more. Now revised and updated with insights on presence in the age of AI.“A road map to mastering the art of thinking quickly and speaking confidently, this is the perfect book for…anyone else who talks.” —Charles Duhigg, bestselling author of The Power of Habit, ... Read more

Was $29.99 CAD Now $2.99 CAD

Also available as: Audiobook

Communicate like a pro when you're on the spot— at team meetings, job interviews, sales calls, social events, networking meetups, and more. Now revised and updated with insights on presence in the age of AI.“A road map to mastering the art of thinking quickly and speaking confidently, this is the perfect book for…anyone else who talks.” —Charles Duhigg, bestselling author of The Power of Habit,
... Read more

Also available as: Audiobook
Captivate

The Science of Succeeding with People

by Vanessa Van Edwards ...

Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people.As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate,she shares shortcuts, systems, and secrets for taking charge of your ... Read more

$12.99 CAD

Also available as: Audiobook

Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people.As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate,she shares shortcuts, systems, and secrets for taking charge of your
... Read more

Also available as: Audiobook
Mind Management, Not Time Management

Productivity When Creativity Matters

by David Kadavy ...

Series Book 2 - Getting Art Done
OVER 50,000 COPIES SOLD“An exhilarating but highly structured approach to the creative use of time. Kadavy’s approach is likely to spark a new evaluation of conventional time management. ” —Kirkus ReviewsYou have the TIME. Do you have the ENERGY?You’ve done everything you can to save time. Every productivity tip, every “life hack,” every time management technique.But the more time you save, the ... Read more

$17.99 CAD or Free with Kobo Plus

OVER 50,000 COPIES SOLD“An exhilarating but highly structured approach to the creative use of time. Kadavy’s approach is likely to spark a new evaluation of conventional time management. ” —Kirkus ReviewsYou have the TIME. Do you have the ENERGY?You’ve done everything you can to save time. Every productivity tip, every “life hack,” every time management technique.But the more time you save, the
... Read more
Brainfluence

100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley ...

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to ... Read more

$19.99 CAD

Also available as: Audiobook

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to
... Read more

Also available as: Audiobook
Fascinate

How to Make Your Brand Impossible to Resist

by Sally Hogshead ...

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your ... Read more

$23.99 CAD or Free with Kobo Plus

The New York Times–bestselling author shows you how the perfect words can captivate your customers and how your brand can harness the force of attraction.Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there's the most important question of all: How can your
... Read more
Captivology

The Science of Capturing People's Attention

by Ben Parr ...

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a ... Read more

$26.39 CAD or Free with Kobo Plus

Also available as: Audiobook

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a
... Read more

Also available as: Audiobook

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Hacking the Human Mind

Hacking the Human Mind

Hacking the Human Mind

People who read these also enjoyed

The Choice Factory

The Illusion of Choice

The Choice Factory

Think Faster, Talk Smarter

Captivate

Mind Management, Not Time Management

Brainfluence

Fascinate

Captivology

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