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“mychele s”

Showing 1 - 12 of 12 results for “mychele s”
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  • Business Research Dissertation the Factors Which Influence the Purchase Intention on Bubble Milk Tea Perceived by Youth in Selective Bubble Milk Tea Branches in Kuching, Sarawak, Malaysia

    Bubble Milk Tea Perceived by Youth : Kuching, Sarawak, Malaysia

    by Mychell ...
    Modern society’s lifestyle is largely changing due to the economic and cultural globalisation that affects the homogeneous imagery of culture that results in the uniformity of taste, consumption, lifestyle, value, identity as well as individual interest. Furthermore, the readers will fathom how youth in Kuching, Sarawak Malaysia influence their purchase intention towards bubble milk tea. Finally, ... Read more

    $5.99 CAD

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  • Consumer Behavior Analysis

    (A) Rational Approach to Consumer Choice

    Edited by Donald A. Hantula, Victoria K. Wells ...
    Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis ... Read more

    $83.81 CAD

  • The Influence of Values on Consumer Behaviour

    The value compass

    by Erik Kostelijk ...
    Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the ... Read more

    $101.68 CAD

  • Contemporary Research on Management and Business

    Proceedings of the International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), 18 December 2021, Jakarta, Indonesia

    Edited by Siska Noviaristanti ...
    This book contains 74 selected papers presented at the 5th International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 18 December 2021. This online conference was hosted by the Master of Management Program of Indonesia University. This year, ISCRBM ... Read more

    Free

  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    by Naresh K Malhotra, James Agarwal ...
    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... Read more

    $50.99 CAD

  • The Oxford Handbook of Advice

    Edited by Erina L. MacGeorge, Lyn M. Van Swol ...
    Series series Oxford Handbooks
    Advice, defined as a recommendation for action in response to a problem, is a common form of interpersonal support and influence. Indeed, the advice we give and receive from others can be highly consequential, not only affecting us as recipients and advisors, but shaping outcomes for relationships, groups, and organizations. Some of those consequences are positive, as when advice promotes ... Read more

    $143.19 CAD

  • Proceedings of the International Conference on Education, Humanities, and Management (ICEHUM 2022)

    Edited by Yaoping Liu, Saichol Chujuarjeen ...
    Series series Springer Nature Proceedings excluding Computer Science
    This is an open access book. This event is co-organized by the Institute of Science Innovation and Culture (ISIC) and Research and Development Institute (RDI), Rajamangala University of Technology Krungthep, Thailand. This year’s ICEHUM 2022 was held online and onsite on 26 November 2022. The theme of this conference is “Leading and Being Sustainable in the COVID-19 New Normal“. This conference ... Read more

    Free

  • Contemporary Research on Business and Management

    Proceedings of the International Seminar of Contemporary Research on Business and Management (ISCRBM 2020), 25-27 November 2020, Surabaya, Indonesia

    Edited by Siska Noviaristanti ...
    This book contains selected papers presented at the 4th International Seminar of Contemporary Research on Business and Management (ISCRBM 2020), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Surubaya, Indonesia, 25-27 November 2020. It was hosted by the Master of Management Program Indonesia University and co-hosts Airlangga University, ... Read more

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  • Relationship Marketing in the Digital Age

    by Lena Steinhoff, Robert Palmatier ...
    Series series Routledge Studies in Marketing
    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified ... Read more

    $90.99 CAD

  • The Routledge Companion to Consumer Behavior Analysis

    Edited by Gordon Foxall ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing ... Read more

    $116.99 CAD

  • Is Loyalty Dead?

    Marketing Strategies to Survive in the Saturated Telecommunication Market

    by Farzana Quoquab, Jihad Mohammad ...
    This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term ... Read more

    $8.99 CAD

  • Creating Images and the Psychology of Marketing Communication

    Edited by Lynn R. Kahle, Chung-Hyun Kim ...
    The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand ... Read more

    $72.82 CAD