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Showing 1 - 12 of 14 results for “naresh malhotra”
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  • Money Doesn't have Legs

    The Straight-Talking Guide to Making Your Money Work While You Sleep | Personal Finance, Investing & Wealth Creation

    by Naresh Malhotra ...
    About the BookMoney Doesn't Have Legs takes a simple and practical look at how we earn, manage, save, and grow money. Rather than viewing money as something that simply comes and goes, the book encourages readers to develop financial awareness and make thoughtful decisions that can support long-term financial growth.It explores the fundamentals of money management, saving, investing, financial ... Read more

    $7.97 CAD or Free with Kobo Plus

  • Customer Relationship Marketing: Theoretical And Managerial Perspectives

    by Naresh K Malhotra, James Agarwal ...
    'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages ... Read more

    $50.59 CAD

  • Essentials of Marketing Research

    by Naresh K Malhotra, David F. Birks, Peter A. Wills ...
    This new book offers all the authority of Naresh Malhotra’s best-selling Marketing Research title combined with lots of European examples and a clear focus on helping students to understand how to diagnose and direct research questions that will support marketing decision making.Beyond this, students will get an appreciation of what good research design means. Secondary and primary data collection ... Read more

    $59.39 CAD

  • Measurement in Marketing

    by Naresh K. Malhotra ...
    Series Book 19 - Review of Marketing Research
    Measurement is at the core of empirical research in marketing because researchers need measures that faithfully represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement issues to deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.Measurement in Marketing features a range of ... Read more

    $135.29 CAD

  • Brand Meaning Management

    by Naresh K. Malhotra, Naresh K. Malhotra ...
    Series Book 12 - Review of Marketing Research
    Establishing, expanding and leveraging brand meaning is critically important yet exceedingly complex. Successful brand meaning management is foundational to both brand differentiation and to outcomes like brand identification and brand attachment. Yet, managing this meaning over time is complex. Noted contributors to this special issue add new insights to this complex domain. A group of papers ... Read more

    $202.29 CAD

  • The Vulnerable Consumer

    Beyond the Poor and the Elderly

    by Naresh K. Malhotra ...
    Series Book 21 - Review of Marketing Research
    Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place.This special issue provides a roadmap for future research on different aspects of consumer vulnerabilities, which include not only the scarcity of financial and materialistic resources, but also scarcity mindsets, a lack of mental resources and self-knowledge, and the ... Read more

    $136.39 CAD

  • Relationship Marketing Re-Imagined

    Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

    by Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar ...
    Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features, delivery terms, maintenance, and financing options for both B2B as well as B2C markets. Marketers increasingly need to develop and ... Read more

    $15.39 CAD

  • Toward a Better Understanding of the Role of Value in Markets and Marketing

    by Naresh K. Malhotra ...
    Series Book 9 - Review of Marketing Research
    In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also ... Read more

    $197.89 CAD

  • Marketing Accountability for Marketing and Non-Marketing Outcomes

    by Naresh K. Malhotra ...
    Series Book 18 - Review of Marketing Research
    This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and quality of life. Measures of firm performance covered include the marketing implications of financial ... Read more

    $161.59 CAD

  • Artificial Intelligence in Marketing

    by Naresh K. Malhotra ...
    Series Book 20 - Review of Marketing Research
    Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, ... Read more

    $162.79 CAD

  • Innovation and Strategy

    Edited by Rajan Varadarajan, Satish Jayachandran, Naresh K. Malhotra ...
    Series Book 15 - Review of Marketing Research
    Innovation is the process of value creation through use of relevant knowledge, capabilities and resources for conversion of ideas into new products, processes and practices, and improvements in existing products, processes and practices. Innovations of various types and forms are crucial to achieving and sustaining a competitive advantage in the marketplace, the principal focus of competitive ... Read more

    $173.69 CAD

  • Review of Marketing Research

    Edited by Naresh K. Malhotra ...
    Series Book 10 - Review of Marketing Research
    Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation ... Read more

    $213.29 CAD