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Showing 1 - 12 of 12 results for “neil longley”
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  • A Whole New Game

    Economics, Politics, and the Transformation of the Business of Hockey in Canada

    by Neil Longley ...
    Hockey used to be Canada’s game. What happened? A renowned sports expert details the sellout of a sport Canada once dominated to big-money U.S. corporatization and enumerates the effects, including declining amateur participation and audience size.Hockey is still Canada’s most popular spectator sport. Yet, many fans question how organized hockey serves the country of its origin as they watch the ... Read more

    $19.99 CAD or Free with Kobo Plus

  • An Absence of Competition

    The Sustained Competitive Advantage of the Monopoly Sports Leagues

    by Neil Longley ...
    Series series Economics and Finance (R0)
    This book takes a multi-disciplinary approach to analyzing the nature of ‘competition’ and ‘competitive advantage’ within the U.S. pro sport industry. By many measures, the four major pro sports leagues in the U.S. – the National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL), and Major League Baseball (MLB) – are now some of the most successful business ... Read more

    $128.99 CAD

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  • Scientific Advertising. Illustrated

    by Claude Hopkins ...
    "Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. In this illustrated edition, Hopkins's groundbreaking principles are presented alongside visual interpretations that enhance understanding and engagement. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the ... Read more

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  • The Hot Seat

    Love, War, and Cable News

    by Piers Morgan ...
    From ultimate media insider Piers Morgan, an adrenaline-fueled account of life at CNN, exclusive stories about his celebrity encounters, and details about his high-profile decision to take on the issue of gun control at its historical tipping point.When Piers Morgan arrived in the US, he was a thoughtful outsider and observer of our country—a modern-day Alexis de Tocqueville, if a limousine ... Read more

    $19.99 CAD

  • Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

    The Truth About the 100 Biggest Branding Mistakes of All Time

    by Matt Haig ...
    What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the ... Read more

    $42.99 CAD

  • HOLLYWOOD CLASSICS Index of Movie Titles BOOKS 1-16: "A" - "Z"

    by John Howard Reid ...
    Illustrated with no less than 35 classic movie posters from the author's own collection, here is a full list of all the films (over 2,000 of them) extensively detailed and reviewed in books One through Sixteen of the acclaimed Hollywood Classics series. Details include the years of original release and title changes. Also listed are articles such as Best Movies of All Time, Raymond Chandler On ... Read more

    $0.99 CAD or Free with Kobo Plus

  • Telecom Management for Call Centers

    A Practical Guide

    by Luiz Augusto de Carvalho, Olavo Alves Jr. ...
    Telecom Management for Call Centers offers a practical guide to addressing the most common issues faced by telecom management in large call-centers. This handbook was written primarily for the telecom manager; the techniques described here are practical and easily applicable, focusing on the issues the telecom manager faces in his or her daily operational work. The lessons learned by the ... Read more

    $5.99 CAD

  • This Business of Publishing

    by Richard Curtis ...
    This Business of Publishing has been hailed by literary agent Michael Larsen as "must reading for writers, agents and anyone else who cares about the future of publishing." It reveals the unique perspective of Richard Curtis, former president of the Association of Authors' Representatives. He provides the aspiring author with the benefit of over thirty years of lessons learned in the publishing ... Read more

    $11.99 CAD or Free with Kobo Plus

  • Saving the Media

    Capitalism, Crowdfunding, and Democracy

    by Julia Cagé ...
    Translated by Arthur Goldhammer ...
    The media are in crisis. Confronted by growing competition and sagging advertising revenue, news operations in print, on radio and TV, and even online are struggling to reinvent themselves. Many have gone under. For too many others, the answer has been to lay off reporters, join conglomerates, and lean more heavily on generic content. The result: in a world awash with information, news ... Read more

    $21.99 CAD

  • Prasant Numberology

    Vital Topics [Numerology], #6

    by Prasant Nair ...
    Series Book 6 - Vital Topics [Numerology]
    This is the book on numerology for common man- it explains the famous 'Matrix' method developed by Prasant Numberology. Numerology is more scientific than what Cheiro/others have thought, this matrix method gives a better insights into one's numerology horoscope.This book deals with the new matrix method - know your future in a better, accurate way!Table of contentsMatrix – The 'Plus' ... Read more

    $12.99 CAD or Free with Kobo Plus

  • Big Ban Theory: Elementary Essence Applied to Iodine, Sunspot AR2151, Napa Valley Earthquake, Captain America, Easy A, and Magical ME 25th, Volume 53

    Big Ban Theory, #49

    by Rod Island ...
    Series Book 49 - Big Ban Theory
    This volume only cover part of what happened between 8/24 of 2014 to 8/31 of2 014. Due to interruptions with editing and helping [Redacted] with her World of WarCraft character on 8/29 of 2014, it delayed publication. As usual, I would suggest readers only stick with the Elemental Chapters of Iodine and skip past the republished chapters from the "Magical ME" Series. Although there is one nice ... Read more

    Free

  • Starstruck

    The Business of Celebrity

    by Elizabeth Currid ...
    The author of The Warhol Economy asks how does celebrity work and why do we care about some people more than others? What is celebrity? Why is it such a dominant force in our culture? And why do we seem preoccupied with it now more than ever?Celebrity—our collective fascination with particular people—is everywhere and takes many forms, from the sports star, notorious Wall Street tycoon, or film ... Read more

    $17.59 CAD