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  • The Global Brand

    How to Create and Develop Lasting Brand Value in the World Market

    by Nigel Hollis ...
    A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized worldRapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global ... Read more

    $17.59 CAD

  • Audiobook

    Pablo and Splash: Viking Voyage

    A Time-Traveling Penguin Adventure

    Series Audiobook 4 - Pablo and Splash

    Unabridged

    57 min

    Bloomsbury presents Pablo and Splash: Viking Voyage by Sheena Dempsey, read by Nigel Pilkington and Hollie TaylorTime-traveling penguins Pablo and Splash board a Viking longship in this hilarious graphic novel audiobook, perfect for fans of Dog Man and InvestiGators.When Pablo and Splash tell their friend Benji about the Vikings and their impressive longships, Benji is desperate to steal the time ... Read more

    $15.00 CAD

  • Audiobook

    Pablo and Splash: Roman Holiday

    A Time-Traveling Penguin Adventure

    Series series Pablo and Splash

    Unabridged

    58 min

    Bloomsbury presents Pablo and Splash: Roman Holiday by Sheena Dempsey, read by Nigel Pilkington and Hollie TaylorJoin time-traveling penguins Pablo and Splash on an adventure through ancient Rome in this hilarious audio novel, perfect for fans of Dog Man and Investigators.When a friend tells Pablo and Splash that he doesn’t believe their stories about time travel, our two penguin besties set out ... Read more

    $15.00 CAD

  • Audiobook

    Pablo and Splash: Frozen in Time

    A Time-Traveling Penguin Adventure

    Series series Pablo and Splash

    Unabridged

    52 min

    Bloomsbury presents Pablo and Splash: Frozen in Time by Sheena Dempsey, read by Nigel Pilkington and Hollie TaylorJoin time-traveling penguins Pablo and Splash on a rescue mission to the ice age in this hilarious audio graphic novel, perfect for fans of Dog Man and Investigators.When penguin besties Pablo and Splash go to visit Professor O'Brain in her lab, they discover that she’s missing! Their ... Read more

    $15.00 CAD

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    What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers and businesses can harness the natural strengths of this age-old civilization to succeed there.Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average ... Read more

    $15.19 CAD

  • Facebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money

    by Ace McCloud ...
    Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.<... ... Read more

    $5.31 CAD or Free with Kobo Plus

  • Korean Business Etiquette

    The Cultural Values and Attitudes that Make Up the Korean Business Personality

    South Korean companies and technology have suddenly conquered the world. Samsung, Hyundai and LG are industry leaders and the global brands. Korean culture in the form of K-Pop music videos and "Korean Wave" films and TV dramas are watched everywhere from Tel Aviv to Singapore to Rio. Korean gourmet food trucks ply the streets of New York and LA, and kimchi has found a place on the shelves of well ... Read more

    $15.99 CAD

  • Business Guide to Japan

    A Quick Guide to Opening Doors and Closing Deals

    Conducting business in Japan: a delicate and valuable skill is explained by a true master of Japanese culture.Not only is Japan the world's third largest economy, it is a global center for design for non-Japanese businesses looking to expand into international markets.But business people from outside Japan quickly discover that doing business in Japan is unlike anything they've experienced before. ... Read more

    $7.19 CAD

  • Customer Satisfaction Surveys - A Practical Guide To Making Them Work

    From www.infoquestcrm.co.uk

    by John Coldwell ...
    Most mid- to large businesses have to undertake regular customer satisfaction surveys because their quality procedures say so. This book is designed to help these organisations turn what is seen by many as a 'task' into a very profitable exercise - listening to the feedback from the organisation's most valuable asset - their customers - and then taking action. The authors have been conducting ... Read more

    Free

  • Doing Business in China

    The Sun Tzu Way

    "Strike hard, retreat, seize a position, reject compromise, and strike again."—These are common negotiating tactics in a country with a long history of strategic philosophy.Negotiating a deal in China requires patience—a well known Confucian virtue; persistence—something which comes with time; and survival instincts—something that comes with persistence. For both the uninitiated, Chinese business ... Read more

    $15.99 CAD

  • Kickstarter UK Handbook

    More than 300 pages of step-by-step tactics and templates (valid for any country), 30 successful case study, plus a guide for non British entrepreneurs.TEMPLATESMedia DatabaseBlogger SheetFirst ContactFirst Email: Acquaintances and CoworkersFirst Email: Friends and FamilyFirst Email: BloggersFirst Email: BackersAutoresponderVirtual Assistant EmailCAS... ... Read more

    $12.89 CAD