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Showing 1 - 12 of 12 results for “nigel piercy”
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  • Marketing Budgeting (RLE Marketing)

    A Political and Organisational Model

    by Nigel Piercy ...
    Series series Routledge Library Editions: Marketing
    This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique. The book describes and analyses marketing organisation and processes in terms of organisational power and politics and models market budgets as political outcomes. ... Read more

    $63.20 CAD

  • Marketing Organisation (RLE Marketing)

    by Nigel Piercy ...
    Series series Routledge Library Editions: Marketing
    Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:The study of the organisational location and positioning of the marketing functionThe analytical perspectives of information-processing theories of organisationThe relationship between ... Read more

    $94.81 CAD

  • Export Strategy: Markets and Competition (RLE Marketing)

    by Nigel Piercy ...
    Series series Routledge Library Editions: Marketing
    This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and ... Read more

    $63.20 CAD

  • Market-Led Strategic Change

    Transforming the process of going to market

    by Nigel F. Piercy ...
    Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy ... Read more

    $130.99 CAD

  • Strategic Customer Management

    Strategizing the Sales Organization

    by Nigel F Piercy, Nikala Lane ...
    A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights ... Read more

    $79.19 CAD

  • Strategic Customer Management

    Strategizing the Sales Organization

    by Nigel F Piercy, Nikala Lane ...
    A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights ... Read more

    $79.19 CAD

  • Tales from the Marketplace

    by Nigel F. Piercy ...
    'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and ... Read more

    $131.91 CAD

  • Managing Marketing Information (RLE Marketing)

    by Nigel Piercy, Martin Evans ...
    Series series Routledge Library Editions: Marketing
    A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context. ... Read more

    $94.81 CAD

  • The Oxford Handbook of Strategic Sales and Sales Management

    Edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy ...
    Series series Oxford Handbooks
    The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the ... Read more

    $57.59 CAD

  • Marketing Strategy and Competitive Positioning

    by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $62.99 CAD

  • Management Information Systems: The Technology Challenge

    Edited by Nigel F. Piercy ...
    Series series Routledge Library Editions: The Economics and Business of Technology
    This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee relations. It assesses the impact of the new information technology on manufacturing systems, employment levels and types, industrial relations and ... Read more

    $79.69 CAD

  • The Management Implications of New Information Technology

    Edited by Nigel F. Piercy ...
    Series series Routledge Library Editions: The Economics and Business of Technology
    This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee relations. It assesses the impact of the new information technology on manufacturing systems, employment levels and types, industrial relations and ... Read more

    $39.84 CAD