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Showing 1 - 12 of 12 results for “oswald jones”
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  • Resourcing the Start-up Business

    Creating Dynamic Entrepreneurial Learning Capabilities

    by Oswald Jones, Allan Macpherson, Dilani Jayawarna ...
    Series series Routledge Masters in Entrepreneurship
    Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and ... Read more

    $100.99 CAD

  • Creating Communities of Practice

    Entrepreneurial Learning in a University-Based Incubator

    by Oswald Jones, PingPing Meckel, David Taylor ...
    Series series Business and Management (R0)
    This book introduces concepts of business incubation and suggests a learning process. This process begins with prior knowledge at the opportunity identification phase, progresses through the acquisition of new skills and knowledge necessary to develop an opportunity and concludes with a transformation phase where new knowledge is acted upon.The book draws on extensive qualitative data and ... Read more

    $64.99 CAD

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  • Entrepreneurship in Theory and Practice

    Paradoxes in Play, Second Edition

    by Suna Løwe Nielsen, Kim Klyver, Majbritt Rostgaard Evald ...
    Aimed primarily at undergraduate students, this highly successful textbook provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunities in various organizational contexts. This thoroughly revised second edition brings it up to date with the newest trends in the entrepreneurship field and ... Read more

    $31.99 CAD

  • Organizational Behaviour

    by Paul Smith, Marilyn Farmer, Wendy Yellowley ...
    Series series 360 Degree Business
    Clear, concise, and written by experts currently lecturing in the field, Organizational Behaviour focuses exclusively on what you need to know for success in your business course and today's global economy.For a focused view of organizational behaviour, this is the book for you. The concise, accessible style makes this the perfect text for introductory courses covering organizations and is well ... Read more

    $114.99 CAD

  • Leadership in Health Care

    A European Perspective

    by Neil Goodwin ...
    Series series Health Management
    This unique text is the first to explore leadership in the context of healthcare systems across Europe. It investigates leadership and management learning against the backdrop of increasing European parliamentary influence, the expansion of EU membership, and the increasing number of patients, staff, governments and healthcare employers viewing Europe as a single market for healthcare provision ... Read more

    $101.99 CAD

  • Managing Change

    by Bernard Burnes ...
    Bernard Burnes is Professor of Organisational Change at Stirling Management School, University of Stirling. ... Read more

    $62.99 CAD

  • Public Relations

    A Managerial Perspective

    by Barbara DeSanto, Danny Moss ...
    Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ... Read more

    $149.59 CAD

  • Service Design Capabilities

    by Nicola Morelli, Amalia de Götzen, Luca Simeone ...
    Series series Engineering (R0)
    This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers’ capabilities in light of the new roles that have opened up in innovation processes on different ... Read more

    Free

  • Relationship Marketing

    A Consumer Experience Approach

    by Steve Baron, Tony Conway, Gary Warnaby ...
    Series series SAGE Advanced Marketing Series
    The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this?In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a ... Read more

    $108.79 CAD

  • Key Concepts in Marketing

    by Jim Blythe ...
    Series series SAGE Key Concepts series
    `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker`Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal ... Read more

    $82.39 CAD

  • Engaged

    Unleashing Your Organization's Potential Through Employee Engagement

    by Linda Holbeche, Geoffrey Matthews ...
    A non-biased, grounded, and practical approach to employee engagementFor managers and business leaders who want to enhance performance, this easy-to-use guide to employee management offers real solutions for getting workers engaged and increasing productivity. It explains what employee engagement is, why it matters, what the benefits of it are, what helps and hinders it, how to measure it, how to ... Read more

    $46.99 CAD

  • Facilities Change Management

    Edited by Edward Finch ...
    Modern organisations are subject to continual change - technologies evolve, organisational structures are modified, people and underlying cultures are transformed. Yet the facilities that organisations occupy are static and can impede the changes that are essential to organisational survival. The response to change in terms of property and support services is often too little too late - leading to ... Read more

    $79.99 CAD