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Primalbranding

Create Belief Systems that Attract Communities

by Patrick Hanlon ...

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie.What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to ... Read more

$18.99 CAD

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie.What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to
... Read more
Exiled From The Tundra

A Teacher's Arctic Memoir

by Patrick Hanlon ...

Exiled From the Tundra is a teacher's account of two years spent working in a remote community of 220 Inuit in the Canadian Arctic. By turns harrowing and uplifting, the story details the challenges the Inuit people face in their settlement and one teacher's effort to contribute to the lives of his students while questioning the school system that he is supposed to represent and serve.Moments ... Read more

$9.99 CAD

Exiled From the Tundra is a teacher's account of two years spent working in a remote community of 220 Inuit in the Canadian Arctic. By turns harrowing and uplifting, the story details the challenges the Inuit people face in their settlement and one teacher's effort to contribute to the lives of his students while questioning the school system that he is supposed to represent and serve.Moments
... Read more
Audiobook

Primal Branding

Create Zealots for Your Brand, Your Company, and Your Future

by Patrick Hanlon ...

Narrated by Alan Sklar ...

Unabridged

7 hours 50 min

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, ... Read more

$23.99 CAD

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia,
... Read more

Audiobook

The Subtle Art of Not Giving a F*ck

A Counterintuitive Approach to Living a Good Life

by Mark Manson ...

Narrated by Roger Wayne ...

Unabridged

5 hours 17 min

#1 New York Times Bestseller • More than 10 million Copies SoldIn this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be ""positive"" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. ""F**k positivity,"" Mark Manson says. ""Let’s be ... Read more

$28.99 CAD

Also available as: eBook

#1 New York Times Bestseller • More than 10 million Copies SoldIn this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be ""positive"" all the time so that we can truly become better, happier people.For decades, we’ve been told that positive thinking is the key to a happy, rich life. ""F**k positivity,"" Mark Manson says. ""Let’s be
... Read more

Also available as: eBook
The Art of Gathering

How We Meet and Why It Matters

by Priya Parker ...

**NATIONAL BESTSELLER"A long overdue and urgent manifesto.” —Seth Godin"Hosts of all kinds, this is a must-read!" —Chris Anderson, owner and curator of TEDAn exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond.**In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and ... Read more

$14.99 CAD

Also available as: Audiobook

**NATIONAL BESTSELLER"A long overdue and urgent manifesto.” —Seth Godin"Hosts of all kinds, this is a must-read!" —Chris Anderson, owner and curator of TEDAn exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond.**In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and
... Read more

Also available as: Audiobook
The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

by Al Ries, Jack Trout ...

$13.99 CAD
This I Know

Marketing Lessons from Under the Influence

by Terry O'Reilly ...

#1 NATIONAL BESTSELLER • Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business ... Read more

$13.99 CAD

Also available as: Audiobook

#1 NATIONAL BESTSELLER • Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business
... Read more

Also available as: Audiobook
The Icarus Deception

How High Will You Fly?

by Seth Godin ...

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees ... Read more

$12.99 CAD

Also available as: Audiobook

In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus’s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees
... Read more

Also available as: Audiobook
You, Inc.

The Art of Selling Yourself

by Harry Beckwith, Christine Clifford Beckwith ...

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness ... Read more

Was $15.99 CAD Now $2.99 CAD

Also available as: Audiobook

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness
... Read more

Also available as: Audiobook
The Age of Persuasion

How Marketing Ate Our Culture

by Terry O'Reilly, Mike Tennant ...

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.The Age of Persuasion is for those who say “advertising ... Read more

$12.99 CAD

Also available as: Audiobook

The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.The Age of Persuasion is for those who say “advertising
... Read more

Also available as: Audiobook
Selling the Invisible

A Field Guide to Modern Marketing

by Harry Beckwith ...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, ... Read more

$13.99 CAD

Also available as: Audiobook

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves,
... Read more

Also available as: Audiobook
It Will Shock You How Much It Never Happened

An Essay from Eating the Dinosaur

by Chuck Klosterman ...

Series series Chuck Klosterman on Media and Culture
Originally collected in Eating the Dinosaur and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Media and Culture, this essay is about advertising. ... Read more

$0.99 CAD

Originally collected in Eating the Dinosaur and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Media and Culture, this essay is about advertising.
... Read more

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Primalbranding

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People who read these also enjoyed

The Subtle Art of Not Giving a F*ck

The Art of Gathering

The 22 Immutable Laws of Marketing

This I Know

The Icarus Deception

You, Inc.

The Age of Persuasion

Selling the Invisible

It Will Shock You How Much It Never Happened

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