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“paula alexander”

Showing 1 - 12 of 12 results for “paula alexander”
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  • Corporate Social Irresponsibility

    by Paula Alexander ...
    Corporate Social Irresponsibility focuses on ethical failures in order to relate corporate responsibility to business ethics, corporate governance, and organization effectiveness. The book advocates a strategic approach to CSR – ethical management cannot, and should not, be divorced from effective management.Corporate social responsibility has transitioned from oxymoron into a defining challenge ... Read more

    $145.99 CAD

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  • The New Rules of Green Marketing

    Strategies, Tools, and Inspiration for Sustainable Branding

    by Jacquelyn A. Ottman ...
    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Read more

    $26.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Lost Art of Closing

    Winning the Ten Commitments That Drive Sales

    by Anthony Iannarino ...
    “Always be closing!” —Glengarry Glen Ross, 1992“Never Be Closing!” —a sales book title, 2014“?????” —salespeople everywhere, 2017For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close.But these tactics often alienated ... Read more

    $15.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Sales Manager's Guide to Greatness

    Ten Essential Strategies for Leading Your Team to the Top

    by Kevin F. Davis ...
    **2018 Axiom Business Book Award Winner, Silver MedalStraightforward advice for taking your sales team to the next level!**If your sales team isn’t producing the results expected, the pressure is on you to fix the situation fast. One option is to replace salespeople. A better option is for you to optimize your performance as a sales leader. In The Sales Manager’s Guide to Greatness, sales ... Read more

    $10.99 CAD or Free with Kobo Plus

  • How Walmart Is Destroying America (And the World)

    And What You Can Do about It

    by Bill Quinn ...
    After carving up the once lovingly cared-for downtowns of Small Town America, Wal-Mart launched a frontal assault on mom-and-pop businesses all over the globe. With 1.5 million employees operating more than 3,500 stores, Wal-Mart is now the world's largest private employer. In this third edition of How Wal-Mart Is Destroying America (and the World), intrepid Texas newspaperman Bill Quinn continues ... Read more

    $6.99 CAD

  • Making a Difference

    Twelve Qualities That Make You a Leader

    by Sheila M. Bethel, Ph.D. ...
    Sheila Murray Bethel shares her phenomenal step-by-step motivational program that proves everyone can be a leader. The powerful resources are already inside us, it's just a matter of unlocking them and using them effectively--and this #1 people-proven success plan tells readers just how to do that.When the pressure is on, you must be at your very best. Your ability to focus on the strongest ... Read more

    $8.99 CAD or Free with Kobo Plus

  • Integral Community Enterprise in Africa

    Communitalism as an Alternative to Capitalism

    by Anselm Adodo ...
    Series series Transformation and Innovation
    At a time of global economic crisis and disillusionment with capitalism, Adodo offers refreshing and positive insight into a more integral way of business management, enterprise and community development as well as holistic healing in Africa. For over three decades, Africa was the recipient of billions of dollars in aid funds that were meant to catapult the continent from undeveloped to developed ... Read more

    $86.56 CAD

  • Good Business

    Exercising Effective and Ethical Leadership

    by James O'Toole, Don Mayer ...
    This illuminating and practical collection of essays addresses the increasingly important topics of corporate ethics, social responsibility, and sustainability in the context of effective global business strategies. Instead of condemning business, or exhorting corporate leaders to "do good," the authors deal with the "hot button" issues of our time in a cool and rational manner, seeing them as ... Read more

    $79.69 CAD

  • Content - The Atomic Particle of Marketing

    The Definitive Guide to Content Marketing Strategy

    by Rebecca Lieb, Jaimy Szymanski ...
    DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce engaging social media content to offer the ... Read more

    $42.99 CAD

  • Sustainability and Human Resource Management

    Developing Sustainable Business Organizations

    Edited by Ina Ehnert, Wes Harry, Klaus J. Zink ...
    Series series Business and Management (R0)
    The role of HRM in developing sustainable business organizations is increasingly attracting attention. Sustainability can be used as a principle for HRM itself and the tasks of Sustainable HRM are twofold. On the one hand it fosters the conditions for individual employee sustainability and develops the ability of HRM systems to continuously attract, regenerate and develop motivated and engaged ... Read more

    $280.99 CAD

  • Partners for Good

    Business, Government and the Third Sector

    by Tom Levitt ...
    After a century in which charities suspected the motives of cynical business people, and business people dismissed the contributions of amateur volunteers, the two sectors are coming together today as never before. The third sector has increased its business capacity through the experience gained from a decade of providing commissioned services to the public sector. Society today expects employers ... Read more

    $105.80 CAD

  • Corporate Social Responsibility

    A Research Handbook

    Edited by Kathryn Haynes, Alan Murray, Jesse Dillard ...
    Concepts of corporate social responsibility (CSR) are widely used by businesses, professional bodies and academics, but are also widely contested. CSR is usually described as comprising three elements: environmental, economic and social, though there is no serious consensus on how to go about translating ideas into practice. This research handbook addresses some key areas of contention, theory and ... Read more

    $126.99 CAD