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“penny payne”

Showing 1 - 12 of 12 results for “penny payne”
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  • Heartland Strong

    How rural New Zealand can change and thrive

    by Penny Payne ...
    Discover how rural New Zealand is adapting and thriving in the face of change.Are New Zealand's rural communities dying, or are they evolving? This book offers a positive message, based on years of research, showing how rural communities are adapting to challenges and building on their strengths. Explore the social ties, digital technologies, and entrepreneurial innovations that are shaping the ... Read more

    $16.99 CAD or Free with Kobo Plus

  • Strategic Customer Management

    Integrating Relationship Marketing and CRM

    by Adrian Payne, Pennie Frow ...
    Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder ... Read more

    $80.79 CAD

  • Marketing Plans for Services

    A Complete Guide

    by Malcolm McDonald, Pennie Frow, Adrian Payne ...
    Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that ... Read more

    $57.99 CAD

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  • Key Account Management and Planning

    The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

    by Noel Capon ...
    The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon ... Read more

    $24.99 CAD

  • Essential Tools for Operations Management

    Tools, Models and Approaches for Managers and Consultants

    by Simon Burtonshaw-Gunn ...
    The third book in the Essential Tools For series… on the topic of Operations ManagementBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person ... Read more

    $26.99 CAD

  • Victory Through Organization: Why the War for Talent is Failing Your Company and What You Can Do About It

    by Dave Ulrich, David Kryscynski, Wayne Brockbank, Mike Ulrich ...
    #1 Wall Street Journal and USA Today bestselling author Dave Ulrich offers HR professionals a new line of defense in the corporate “war for talent.”Destined to be a classic in the field, this game-changing book from HR visionary Dave Ulrich tackles one of the greatest challenges in Human Resources today: the talent wars. As companies grow increasingly and aggressively competitive in hiring and ... Read more

    $45.09 CAD

  • Key Management Models

    The 75+ Models Every Manager Needs To Know

    by Gerben Van den Berg, Paul Pietersma ...
    This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand.Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format.Whether you want to remind yourself about models ... Read more

    $34.09 CAD

  • The excellent customer journey experience

    by Mike Hoogveld ...
    The excellent customer journey experience HANDBOOK FOR INTEGRATED MULTICHANNEL MANAGEMENT It continues to get tougher for executives in marketing, sales and service. Their departments refuse to cooperate with one another while the market is changing rapidly. The number of channels for communication and distribution continues to increase due to the on-going advances in digitalisation. Customers and ... Read more

    $62.99 CAD

  • Marketing In A Week

    Be A Successful Marketer In Seven Simple Steps

    by Eric Davies ...
    Great marketing just got easierMarketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of ... Read more

    $4.99 CAD

  • Project Managers Portable Handbook, Third Edition

    by David L. Cleland, Lewis R. Ireland ...
    The Latest Project Management Data at Your FingertipsFully updated throughout, this hands-on guide gives you quick access to current information on project management concepts and practices. Project Manager's Portable Handbook. third edition, offers concise, practical details on the fundamental knowledge, skills, and attitudes required to manage projects. Written by world-renowned project ... Read more

    $72.59 CAD

  • Project Management

    A practical guide to planning and managing projects

    by Stephen Hartley ...
    Organisations increasingly look to project management to deal with short timeframes, tight budgets, changing requirements and risk management in everyday operations, as well as for major strategic projects. Project management knowledge and skills are now essential for professionals just about everywhere, from teachers, social workers and lawyers, to engineers, builders and accountants.Stephen ... Read more

    $81.06 CAD

  • The Value of Business Analytics

    Identifying the Path to Profitability

    by Evan Stubbs ...
    Series Book 43 - Wiley and SAS Business Series
    TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEEDThis groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you ... Read more

    $38.99 CAD