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Showing 1 - 12 of 12 results for “peter sh leeflang”
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  • Advanced Methods for Modeling Markets

    Edited by Peter S. H. Leeflang, Jaap E. Wieringa, Tammo H.A Bijmolt, Koen H. Pauwels ...
    Series series Business and Management (R0)
    This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of ... Read more

    $434.19 CAD

  • Modeling Markets

    Analyzing Marketing Phenomena and Improving Marketing Decision Making

    by Jaap E. Wieringa, Koen H. Pauwels, Peter S.H. Leeflang, Tammo H.A. Bijmolt ...
    Series series Business and Management (R0)
    This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models ... Read more

    $179.39 CAD

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  • Project Planning, Scheduling, and Control: The Ultimate Hands-On Guide to Bringing Projects in On Time and On Budget , Fifth Edition

    The Ultimate Hands-On Guide to Bringing Projects in On Time and On Budget

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    All you need to execute a project perfectlyA new edition of the classic project management book is here, revised and updated with even more guidelines and real-world examples. This expanded fifth edition provides an applications-oriented understanding of the issues you must confront and important tips for passing the Project Management Professional exam.The standard guidebook in the Project ... Read more

    $59.99 CAD

  • Breakthrough Marketing Plans

    How to Stop Wasting Time and Start Driving Growth

    by Tim Calkins ...
    Series series Business and Management (R0)
    Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create ... Read more

    $57.99 CAD

  • Probabilistic Reliability Models

    by Igor A. Ushakov ...
    Practical Approaches to Reliability Theory in Cutting-Edge ApplicationsProbabilistic Reliability Models helps readers understand and properly use statistical methodsand optimal resource allocation to solve engineering problems.The author supplies engineers with a deeper understanding of mathematical models while alsoequipping mathematically oriented readers with a fundamental knowledge of the ... Read more

    $124.99 CAD

  • WCOM (World Class Operations Management)

    Why You Need More Than Lean

    Edited by Carlo Baroncelli, Noela Ballerio ...
    Series series Engineering (R0)
    This book deals with World Class Operations Management (WCOM), detailing its principles, methods and organisation, and the results that this approach can bring about. Utilising real-world case studies illustrated by companies that have adopted this model (interviews with Saint-Gobain, L’Oréal, Tetra Pak, Bemis, and Bel Executives), it describes common patterns drawn from decades of hands-on ... Read more

    $128.99 CAD

  • Informal Introduction to Stochastic Processes with Maple

    by Paul Vrbik, Jan Vrbik ...
    Series series Mathematics and Statistics (R0)
    The book presents an introduction to Stochastic Processes including Markov Chains, Birth and Death processes, Brownian motion and Autoregressive models. The emphasis is on simplifying both the underlying mathematics and the conceptual understanding of random processes. In particular, non-trivial computations are delegated to a computer-algebra system, specifically Maple (although other systems can ... Read more

    $64.99 CAD

  • The Operations Advantage

    A Practical Guide to Making Operations Work

    by Professor Nigel Slack ...
    The study and practice of operations has shifted to reflect the new challenges and uncertainties of how to thrive in today's ever-changing world. The Operations Advantage identifies the most significant challenges to the practice of operations management and gives guidance on how businesses can respond. Leaders need to link the strategic objectives of the business clearly and logically to its ... Read more

    $57.99 CAD

  • Leading Pharmaceutical Operational Excellence

    Outstanding Practices and Cases

    Edited by Thomas Friedli, Prabir Basu, Daniel Bellm, Jürgen Werani ...
    Series series Business and Management (R0)
    Achieving operational excellence is a challenge for the pharmaceutical industry, with many companies setting successful examples time and again. This book presents such leading practices for managing operational excellence throughout the pharmaceutical industry. Based on the St.Gallen OPEX Model the authors describe the current status of OPEX and the future challenges that have to be dealt with. ... Read more

    $204.99 CAD

  • What Were They Thinking?

    Marketing Lessons You Can Learn from Products That Flopped

    by Robert McMath ...
    Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ... Read more

    $7.99 CAD

  • Essentials of Risk Theory

    Edited by Sabine Roeser, Per Sandin, Martin Peterson, Rafaela Hillerbrand ...
    Series series Philosophy and Religion (R0)
    Risk has become one of the main topics in fields as diverse as engineering, medicine and economics, and it is also studied by social scientists, psychologists and legal scholars. This Springer Essentials version offers an overview of the in-depth handbook and highlights some of the main points covered in the Handbook of Risk Theory. The topic of risk also leads to more fundamental questions such ... Read more

    $70.99 CAD

  • Applied Conjoint Analysis

    by Vithala R. Rao ...
    Series series Business and Management (R0)
    Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and ... Read more

    $204.99 CAD