Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 12 of 12 results for “philip berners”
Skip side bar filters

  • The Practical Guide to Organising Events

    by Philip Berners ...
    Series series The Practical Guide to Events and Hotel Management Series
    Fully updated in its second edition, The Practical Guide to Organising Events is a short, accessible, and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. International in scope and appeal, the core sections of the text are logically structured around the key stages of event management – pre-event, onsite, and post-event – offering ... Read more

    $83.99 CAD

  • An Events Industry Takes Shape

    A Case Study of the UK and Poland

    by Philip Berners ...
    This timely book critically evaluates the factors which shape an events industry as it develops, with the aim of helping to narrow the disparate behaviours and practices of organisers within the global marketplace of international events.Stemming from an innovative qualitative research project, which included interviews with senior events organisers at landmark venues in both the UK and Poland, ... Read more

    $46.99 CAD

  • The Practical Guide to Achieving Customer Satisfaction in Events and Hotels

    by Philip Berners, Adrian Martin ...
    Series series The Practical Guide to Events and Hotel Management Series
    The Practical Guide to Achieving Customer Satisfaction in Events and Hotels is the fourth title in the Routledge Series The Practical Guide to Events and Hotel Management and presents expert-led insight of customer service best practice within events and hotels.Typical to the other titles in the series, this latest book is written in a logical format and contains practical tips drawn from real ... Read more

    $79.99 CAD

  • The Practical Guide to Managing Event Venues

    by Philip Berners ...
    Series series The Practical Guide to Events and Hotel Management Series
    This is a short, accessible and practical guide to running venues which are in the business of hosting events. Using honest guidance peppered with the author’s real-life situational anecdotes to contextualise the topics, the book is logically structured around the key stages of event management: pre-event, onsite and post-event. Topics covered include developing the client relationship, marketing, ... Read more

    $76.99 CAD

People who read these also enjoyed

  • Essential Guide to Marketing Planning

    by Marian Wood ...
    Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.The full text downloaded to your ... Read more

    $34.99 CAD

  • 101 Ways to Really Satisfy Your Customers

    by Andrew Griffiths ...
    PRACTICAL TIPS FOR EXCEEDING YOUR CUSTOMERS' EXPECTATIONSModern consumers are more demanding and more informed than ever before. They are aware that they have choices and that there is considerable competition for their business. Costs can only go so low, so there is a limit to reducing prices as a competitive tool. This leaves one area for modern businesses to outshine their competitors, and that ... Read more

    $10.99 CAD or Free with Kobo Plus

  • Financial Times Guide to Business Development, The

    How To Win Profitable Customers And Clients

    by Ian Cooper ...
    Series series Financial Times Series
    With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success.Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one ... Read more

    $23.99 CAD

  • 7 Lessons in Customer Care

    Master Customer Care Basics in 7 Steps

    by Di McLanachan ...
    Series Book 33 - TYW
    A SHORT COURSE IN CUSTOMER CARE BASICS.7 Lessons in Customer Care is a quick course in looking after people, giving you everything you need to know in just seven short chapters. From interacting with customers to communication excellence, you'll discover how closely allied customer care is to marketing and how to manage the messages your organisation is sending out to the world.* Lesson 1: ... Read more

    $9.99 CAD

  • Start Me Up! Over 100 great business ideas for the budding entrepreneur

    by Sonia Williams ...
    Every year thousands of people dream of starting their own business, but many struggle to come up with a viable idea. This book is the answer! Exploring over 100 innovative yet achievable business ideas, START ME UP! is all you need to start your career as an entrepreneur. With the flexibility provided by the Internet and other technological advances, many of the ideas are also perfect for the ... Read more

    $6.99 CAD

  • Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

    by Markus Stahlberg ...
    Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively new area of marketing, but the financial investments being made in the area are ... Read more

    $43.99 CAD

  • Answering Tough Interview Questions for Dummies

    by Rob Yeung ...
    Written for all job hunters – new entrants, mid-level people, very experienced individuals, and technical and non-technical job seekers – Answering Tough Interview Questions For Dummies is packed with the building blocks for show-stopping interviews. ... Read more

    $11.99 CAD

  • Marketing Genius

    by Peter Fisk ...
    The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical ... Read more

    $20.99 CAD