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Showing 1 - 12 of 12 results for “philip j kitchen”
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  • Integrated Marketing Communications

    A Global Brand-Driven Approach

    by Philip J. Kitchen, Marwa E. Tourky ...
    Series series Business and Management (R0)
    Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the ... Read more

    $83.99 CAD

  • Integrated Communications in the Postmodern Era

    by Ebru Uzunoglu, Philip J. Kitchen ...
    Series series Business and Management (R0)
    This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global. ... Read more

    $115.99 CAD

  • Word of Mouth and Social Media

    Edited by Allan J. Kimmel, Philip J. Kitchen ...
    This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have engaged in conversations, its transmission is no longer limited to face-to-face interactions over the ... Read more

    $82.99 CAD

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  • Beyond Performance

    How Great Organizations Build Ultimate Competitive Advantage

    by Scott Keller, Colin Price ...
    The secret of achieving and sustaining organizational excellence revealedIn an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything ... Read more

    $27.99 CAD

  • An Introduction to Service Design

    Designing the Invisible

    by Lara Penin ...
    A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.Despite its intrinsic multidisciplinarity, service design is a new specialization of design in its own right. Responding to the challenges of and providing holisitic, creative and ... Read more

    $57.99 CAD

  • Marketing Strategy and Competitive Positioning

    by Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Read more

    $62.99 CAD

  • The Accountable Leader

    Developing Effective Leadership Through Managerial Accountability

    by Brian Dive ...
    The Accountable Leader is centred around three themes - leadership, accountability and organizational structure, and explores what it means for managers to be held to account at all levels in an organization. It will show that most leadership related problems arise from the ineffectiveness of organisational structures that lack accountable jobs.Complete with case study material and international ... Read more

    $43.99 CAD

  • Designing Organisations

    Why it matters and ways to do it well

    by Naomi Stanford ...
    A new approach to structuring a business to support strategy and maximise efficiency.Organisation design matters. Every organisation has a better chance of success if it's designed properly, and that design is regularly reviewed, refreshed and updated to reflect and support organisational goals.Based on the latest thinking and research, and taking into account the profound impact the Covid-19 ... Read more

    $19.99 CAD

  • What You Need to Know about Strategy

    by Jo Whitehead ...
    In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:That getting the ... Read more

    $16.99 CAD

  • Business Strategy

    by George Stonehouse, Bill Houston ...
    'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy ... Read more

    $120.99 CAD

  • MBA In A Week

    All The Insights Of A Master Of Business Administration Degree In Seven Simple Steps

    by Alan Finn ...
    MBA In A Week is a simple and straightforward way to get the edge in business, giving you everything you really need to know in just seven short chapters. Every day it focuses on one area of MBA study, from global business, finance and accounting, to strategy, marketing and operations management.This book distils the most practical business insights of an MBA into easy-to-digest bite-sized chunks, ... Read more

    $7.99 CAD

  • Building an Outstanding Legal Team

    Battle-Tested Strategies from a General Counsel

    by Bjarne P Tellmann ...
    In this practical “how to” guide, Bjarne P Tellmann, General Counsel draws upon more than 20 years of leading top legal organisations to provide a structured plan for upgrading your legal team in an age of disruption. The challenge: In an era of exponential change, the role of the general counsel (GC) has become one of the most complex, intense and challenging in the corporate world. GCs, must ... Read more

    $76.99 CAD