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Showing 1 - 12 of 12 results for “raouf a rather”
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  • Metaverse Marketing

    Challenges, Opportunities, and Fundamental Mechanisms

    Edited by Raouf A Rather, Dimitrios Buhalis ...
    This visionary book presents an overview of current research and emerging trends in metaverse marketing. Leading experts explore revolutionary technologies, such as AI, virtual reality and augmented reality, to outline the innovative engagement strategies necessary to engage in a rapidly evolving digital frontier.Contributing authors analyse the application of metaverse technologies across a broad ... Read more

    $41.99 CAD

  • Contemporary Approaches Studying Customer Experience in Tourism Research

    Edited by Dhouha Jaziri, Raouf Ahmad Rather ...
    Contemporary Approaches Studying Customer Experience in Tourism Research develops approaches and related methods to understand, analyze, and evaluate the tourist consumption experience under its different forms and stages (before, during and after the experience), offering a broader view by integrating the tourist/customer experience in its development while also considering the role of tourism ... Read more

    $122.09 CAD

  • Brand Co-Creation Tourism Research

    Contemporary Issues and Challenges

    Edited by Raouf Ahmad Rather ...
    Series series Advances in Hospitality and Tourism
    Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co ... Read more

    $219.80 CAD

  • Consumer Brand Relationships in Tourism

    An International Perspective

    Edited by Raouf Ahmad Rather ...
    Series series Business and Management (R0)
    This book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary ... Read more

    $293.39 CAD

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  • Information and Communication Technologies in Tourism 2022

    Proceedings of the ENTER 2022 eTourism Conference, January 11-14, 2022

    Edited by Jason L. Stienmetz, Berta Ferrer-Rosell, David Massimo ...
    Series series Springer Nature Proceedings excluding Computer Science
    This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022.The book provides an extensive overview of how information and communication technologies can be used to develop ... Read more

    Free

  • Information and Communication Technologies in Tourism 2023

    Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023

    Edited by Berta Ferrer-Rosell, David Massimo, Katerina Berezina ...
    Series series Springer Nature Proceedings excluding Computer Science
    This open access book provides an extensive overview of the usage of information and communication technologies in the tourism and hospitality industry. It presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 30th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2023 conference. The enclosed papers cover ... Read more

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  • Information and Communication Technologies in Tourism 2021

    Proceedings of the ENTER 2021 eTourism Conference, January 19–22, 2021

    Edited by Wolfgang Wörndl, Chulmo Koo, Jason L. Stienmetz ...
    Series series Springer Nature Proceedings excluding Computer Science
    This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social ... Read more

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  • Routledge Handbook of Hospitality Marketing

    Edited by Dogan Gursoy ...
    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality ... Read more

    $94.81 CAD

  • Community Wayfinding: Pathways to Understanding

    Edited by Rebecca H. Hunter, Lynda A. Anderson, Basia L. Belza ...
    This book examines wayfinding from a broad public health perspective and articulates what needs to be done to create better wayfinding for all people regardless of age, ability, or mode of transportation. Addressing both science and the human experience, the book brings together a group of international experts to examine community wayfinding from a variety of viewpoints.It first presents a ... Read more

    $179.39 CAD

  • Older Tourist Behavior and Marketing Tools

    by Vania Vigolo ...
    Series series Business and Management (R0)
    This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of which defines older tourists and presents a critical review of segmentation approaches. The second ... Read more

    $115.29 CAD

  • Information and Communication Technologies in Tourism 2018

    Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018

    Edited by Brigitte Stangl, Juho Pesonen ...
    Series series Springer Nature Proceedings excluding Computer Science
    This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online ... Read more

    $204.99 CAD

  • Advances in Hospitality and Leisure

    Edited by Joseph S. Chen ...
    Series Book 18 - Advances in Hospitality and Leisure
    Advances in Hospitality and Leisure (AHL), a peer-reviewed research journal, has been published annually since 2004. AHL is indexed in Scopus and included in the Australian Business Deans Council (ABDC) journal quality list. Its editors, editorial board members, ad-hoc reviewers entail scholars from North America, Europe and Asia-Pacific. AHL with international in focus attempts to divulge the ... Read more

    $145.19 CAD