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Showing 1 - 12 of 12 results for “reinhard ematinger”
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  • Setting Goals with LEGO® SERIOUS PLAY®

    A Proven Approach for Forward-Thinking Organizations

    by Reinhard Ematinger, Matthias Renner, Sandra Schulze ...
    Series series Business and Management (R0)
    In this book, readers will discover how Objectives and Key Results (OKRs) unlock a company's full potential by providing a transformative framework that clarifies strategic tasks and fosters transparent communication throughout the organization. Aligning mission statements with goals and key metrics, OKRs drive exceptional performance.Built around two fundamental questions—Where does the company ... Read more

    $57.69 CAD

  • From Industry 4.0 to Business Model 4.0

    Opportunities of the Digital Transformation

    by Reinhard Ematinger ...
    Series series Business and Management (R0)
    In this essential you will learn how to use the changed rules of the game of Industry 4.0 and discover patterns for new business models. Reinhard Ematinger shows you how to describe your current business model in a structured way, sketch and test new business models and define the benefits for existing and new customers. Real and current examples accompany you through this book and questions ... Read more

    $25.69 CAD

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  • Marketing communication strategies for fashion brands and measurements of efficiency

    by Karola Schwindt ...
    Bachelor Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, Niederrhein University of Applied Sciences Mönchengladbach , language: English, abstract: To successfully communicate a fashion brand, not only the advertising message itself has to match with the relevant target group, but also the right media have to be used to ... Read more

    $36.39 CAD

  • Social Media Marketing made simple!

    From Instagram to TikTok.

    by Henning Pfeiffer ...
    Understanding social media marketing will have numerous benefits, that will be relevant a multitude of aspects of business in the twenty-first century. Some of the valuable information that you will learn from this eBook include: What social media marketing actually is The key elements of social media marketing Why you need to develop a strategy Examples of goals that you can set The importance of ... Read more

    $20.99 CAD

  • The Back of the Napkin (Expanded Edition)

    Solving Problems and Selling Ideas with Pictures

    by Dan Roam ...
    The acclaimed bestseller about visual problem solving-now bigger and better"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple ... Read more

    $15.99 CAD

  • Social Media Metrics

    How to Measure and Optimize Your Marketing Investment

    by Jim Sterne ...
    Series series New Rules Social Media Series
    The only guide devoted exclusively to social media metricsWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.While other books explain why social media is critical and how ... Read more

    $19.99 CAD

  • Summary and Analysis of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

    Based on the Book by Eric Ries

    by Worth Books ...
    Series series Smart Summaries
    So much to read, so little time? Get the key points of The Lean Startup—the bestseller about creativity, efficiency, and building a sustainable business.Through successes and failures with tech companies, Eric Ries began to realize there was a better way to develop a startup. Using his experiences, as well as valuable lessons learned from other industries, Ries identifies the difficulties a ... Read more

    $6.29 CAD or Free with Kobo Plus

  • Managing Content Marketing

    The Real-World Guide for Creating Passionate Subscribers to Your Brand

    by Robert Rose, Joe Pulizzi ...
    Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in ... Read more

    $10.98 CAD or Free with Kobo Plus

  • Marketing 6.0

    The Future Is Immersive

    by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the businessIn Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological ... Read more

    $22.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Designing for Interaction

    Creating Innovative Applications and Devices

    by Dan Saffer ...
    Series series Voices That Matter
    Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile ... Read more

    $52.99 CAD

  • Digital Enterprise Transformation

    A Business-Driven Approach to Leveraging Innovative IT

    by Axel Uhl, Lars Alexander Gollenia ...
    The integration of technological innovations, such as In-Memory Analytics, Cloud Computing, Mobile Connectivity, and Social Media, with business practice can enable significant competitive advantage. In order to embrace recent challenges and changes in the governance of IT strategies, SAP and its think tank - the Business Transformation Academy (BTA) - have jointly developed the Digital Capability ... Read more

    $63.20 CAD

  • Social Media Marketing: preparation, consumption, and hangover prevention

    by Paul Finlayson ...
    Social Media Marketing: preparation, consumption, and hangover prevention is a textbook focused on strategically examining social media advertising in 2023. Content focuses on the history of social media and marketing, consumer behaviour/social media's effect on society, and the role of influencers in social media marketing.This is followed by a platform-by-platform examination of best practices ... Read more

    $35.00 CAD or Free with Kobo Plus