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Showing 1 - 12 of 12 results for “renaud vuignier”
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  • Place Branding and Marketing from a Policy Perspective

    Building Effective Strategies for Places

    by Vincent Mabillard, Martial Pasquier, Renaud Vuignier ...
    Series series Routledge Studies in Marketing
    As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book ... Read more

    Free

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  • Branding in Governance and Public Management

    by Jasper Eshuis, E.H. Klijn ...
    Series series Routledge Critical Studies in Public Management
    Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage ... Read more

    $97.55 CAD

  • Exploring Public Relations and Management Communication

    by Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

    $53.99 CAD

  • Human Resource Management for the Hospitality and Tourism Industries

    by Dennis Nickson ...
    Please note: this title will publish in January 2012.This textbook explores the policies and practices employed in the management of people working in the tourism, hospitality and events industries.It considers the nature of these industries and the varied approaches that organizations take with the handling of matters such as recruitment, health and welfare and remuneration. This book is enriched ... Read more

    $116.99 CAD

  • Marketing Management and Communications in the Public Sector

    by Martial Pasquier, Jean-Patrick Villeneuve ...
    Series series Routledge Masters in Public Management
    This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the ... Read more

    Free

  • Culture in International Construction

    by Wilco Tijhuis, Richard Fellows ...
    Series series CIB
    Despite the wide range of technologies involved, the construction industry still relies heavily on one old-fashioned component: the human. The clients, managers, designers, investors, and a whole host of other stakeholders are all involved in a crucial series of relationships that are just as important to project success as technical know-how. As construction projects become increasingly ... Read more

    $79.99 CAD

  • The Front-end of Large Public Projects

    Paradoxes and Ways Ahead

    Edited by Terry M. Williams, Knut Samset, Gro Holst Volden ...
    Series series Routledge Frontiers in Project Management
    Large public projects represent major complex investment and whilst there has been much written about how to develop, manage and deliver such projects, practice still does not match up with expectations. In this book, researchers from the Norwegian Concept Research Programme explore the paradoxes between theory and practice in collaboration with experts in the field of project governance.This book ... Read more

    Free

  • Critical Issues in Human Resource Management

    Contemporary Perspectives

    by Ian Roper, Rea Prouska, Uracha Chatrakul Na Ayudhya ...
    By problematising core HR topics and presenting significant new developments in the field, this engaging textbook will enable students to develop a nuanced and critical approach to HRM. It integrates students' understanding of the key operational aspects of HRM with the wider institutional, social, political and economic contexts in which they occur, covering important and emerging topics such as ... Read more

    $94.99 CAD

  • Place-Keeping

    Open Space Management in Practice

    Edited by Nicola Dempsey, Harry Smith, Mel Burton ...
    Place-Keeping presents the latest research and practice on place-keeping – that is, the long-term management of public and private open spaces – from around Europe and the rest of the world. There has long been a focus in urban landscape planning and urban design on the creation of high-quality public spaces, or place-making. This is supported by a growing body of research which shows how high ... Read more

    $114.99 CAD

  • Quality Assurance and Accreditation in Distance Education and e-Learning

    Models, Policies and Research

    by Insung Jung, Colin Latchem ...
    Series series Open and Flexible Learning Series
    Quality assurance (QA) in open and distance learning (ODL) can be a contentious issue. Some argue that it should be judged by the same criteria and methods as face-to-face education, while others claim that it is so different in its organization, enrolments and operations that conventional QA mechanisms cannot apply. Some advocate the use of specific guidelines and standards for e-learning; others ... Read more

    $101.68 CAD

  • Global Alliances in Tourism and Hospitality Management

    by Dimitrios Buhalis, John C Crotts ...
    Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben ... Read more

    $105.80 CAD

  • Creative Hubs in Question

    Place, Space and Work in the Creative Economy

    Edited by Rosalind Gill, Andy C. Pratt, Tarek E. Virani ...
    Series series Social Sciences (R0)
    Creative hubs have become a cornerstone of economic and cultural policy with only the barest amount of discussion or scrutiny. This volume offers the first interrogation of creative hubs, with ground-breaking critical writing from a combination of established scholars and new voices. Looking across multiple sites trans-nationally, and combining theoretical and empirical reflections, it asks: what ... Read more

    $179.39 CAD