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“robert bontempo”

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  • Audiobook

    The Point of Persuasion

    The Science of Changing Minds at Work, at Home, and Everywhere That Matters

    by Robert Bontempo ...

    Unabridged

    12 hours

    A top Columbia Business School professor’s masterclass in persuasion, illuminating the psychology of changing minds with practical tools and real-world examples.You’re not as persuasive as you think you are. Few of us are. That’s because much of what we call persuasion is really negotiation or influence: changing incentives, making trades, or nudging behavior. True persuasion changes beliefs ... Read more

    $36.99 CAD

    PRE-ORDER