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Showing 1 - 12 of 43 results for “robert hinson”
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  • Grace and the Cats

    by Robert Hinson ...
    Blurb Grace and the Cats is a book about a little girl and her two cats. It was written with beginning readers in mind. The effort was made to make it as simple and easy to read as possible. So enjoy! This is lovingly dedicated to my granddaughter Grace. ... Read more

    $10.99 CAD

  • Business-to-Business Marketing

    How to Understand and Succeed in Business Marketing in an Emerging Africa

    by Robert Hinson, Ogechi Adeola, Nnamdi Oguji, Richard Owusu ...
    Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africais a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive ... Read more

    $67.32 CAD

  • Social Media Marketing Management

    How to Penetrate Emerging Markets and Expand Your Customer Base

    by Robert E. Hinson, David Mhlanga, Kofi Osei-Frimpong, Joshua Doe ...
    This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage.In emerging markets and ... Read more

    $100.99 CAD

  • Sales Management

    A Primer for Frontier Markets

    by Robert E. Hinson, Ogechi Adeola, Abednego Feehi Okoe Amartey ...
    In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relationships is the key to ... Read more

    $59.99 CAD

  • Marketing in Healthcare-Related Industries

    by Robert E. Hinson, Ogechi Adeola, Yam B. Limbu, Emmanuel Mogaji ...
    Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have been carefully selected to provide wide coverage and are illustrated by mini-cases with a highly ... Read more

    $67.99 CAD

  • Customer Service Essentials

    Lessons for Africa and Beyond

    by Robert E. Hinson, Ogechi Adeola, Kojo Oppong Nkrumah, Charles Agyinarare, Kwame Adom ...
    Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and vignettes to reinforce learnings, drawing parallels to real life experiences. The book is a valuable resource for ... Read more

    $67.99 CAD

  • New Public Management in Africa

    Contemporary Issues

    Edited by Robert E. Hinson, Nnamdi Madichie, Ogechi Adeola, Justice Nyigmah Bawole, Isaiah Adisa, Kwame Asamoah ...
    Series series Business and Management (R0)
    This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions' performance. Taking the reader through various business and management approaches, including leadership in the public sector, digitalisation, market orientation and trust ... Read more

    $166.99 CAD

  • The Pianist's Dictionary

    by Maurice Hinson, Wesley Roberts ...
    From A to Z to middle C: An "essential reference" for piano students, teachers, players, and music lovers, with hundreds of definitions (E.L. Lancaster, Alfred Music).The Pianist's Dictionary is a handy and practical reference dictionary aimed specifically at pianists, teachers, students, and concertgoers. Prepared by Maurice Hinson and Wesley Roberts, this revised and expanded edition is a ... Read more

    $17.99 CAD or Free with Kobo Plus

  • Strategic Marketing of Higher Education in Africa

    Edited by Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson ...
    Series series Routledge Studies in Marketing
    Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making.The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing ... Read more

    $86.56 CAD

  • Customer Service Delivery in Africa

    Consumer Perceptions of Quality in Selected African Countries

    by Robert Ebo Hinson, Esi Akyere Mensah, Doreen Anyamesem Odame ...
    Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace the concept of customer service management, with many incorporating the notion into their mission statements – with many forward-thinking companies transitioning from a transactional to a more strategic view of the ... Read more

    $89.99 CAD

  • Sustainability Management and Strategy

    An African Casebook

    Edited by Igazeuma Adikema Okoroba, Enoch Opare Mintah, Robert Ebo Hinson ...
    With Africa predicted to emerge as a leading market in the coming years, the debate on sustainability, especially on the mitigation of business impact on the continent’s environment and society, cannot be underestimated. Prior to the worsening impact of climate change, the continent has historically been struggling to consolidate sustainability efforts in driving social and environmental ... Read more

    $92.99 CAD

  • Hospitality and Tourism Marketing

    Building Customer Driven Hospitality and Tourism Organizations

    by Robert Ebo Hinson, Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Coffie, Eddy Khosa ...
    Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.In bouncing back though, the pandemic brought to the fore the ... Read more

    $114.99 CAD