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Showing 1 - 12 of 12 results for “robert palmatier”
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  • Marketing Strategy

    Based on First Principles and Data Analytics

    by Robert W. Palmatier, Shrihari Sridhar ...
    Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying ... Read more

    $84.99 CAD

  • Marketing

    Based on First Principles

    by Robert W. Palmatier, Dr Andrew Crecelius ...
    An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier's four principles – all customers differ, all customers change, all competitors react, all resources are limited – provide a framework for understanding the diverse and idiosyncratic world of modern ... Read more

    $68.99 CAD

  • Customer Engagement Marketing

    Edited by Colleen M. Harmeling, V. Kumar, Robert W. Palmatier ...
    Series series Business and Management (R0)
    This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, ... Read more

    $280.49 CAD

  • Marketing Analytics

    Based on First Principles

    by Robert W. Palmatier, Associate Professor J. Andrew Petersen, Associate Professor Frank Germann ...
    All customers differ. All customers change. All competitors react. All resources are limited.Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics? How does each new analytics technique ... Read more

    $71.99 CAD

  • The Intelligent Marketer’s Guide to Data Privacy

    The Impact of Big Data on Customer Trust

    by Robert W. Palmatier, Kelly D. Martin ...
    Series series Business and Management (R0)
    **Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Association.**Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on ... Read more

    $51.29 CAD

  • Relationship Marketing in the Digital Age

    by Lena Steinhoff, Robert Palmatier ...
    Series series Routledge Studies in Marketing
    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified ... Read more

    $90.99 CAD

  • Marketing Channel Strategy

    An Omni-Channel Approach

    by Louis W. Stern, Adel I. El-Ansary, Robert W. Palmatier, Eugene Sivadas ...
    Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.The omni-channel is different ... Read more

    $174.99 CAD

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    A Quick Reference Guide to 70 Tools for Improving Quality and Speed

    by Michael George, John Maxey, David Rowlands, Malcolm Upton ...
    A BUSINESSWEEK BESTSELLERBestselling Lean Six Sigma author Michael George provides the first pocket guide for deployers of Lean Six SigmaThe Lean Six Sigma Pocket Toolbook blends Lean and Six Sigma tools and concepts, providing expert advice on how to determine which tool within a "family" is best for different purposes. Packed with detailed examples and step-bystep instructions, it's the ideal ... Read more

    $21.79 CAD

  • The McGraw-Hill 36-Hour Course: Lean Six Sigma

    by Sheila Shaffie, Shahbaz Shahbazi ...
    Series series McGraw-Hill 36-Hour Courses
    Use your next three-day weekend to develop valuable Lean Six Sigma skillsWith the integration of Lean and Six Sigma, businesses have a potent tool in the never-ending drive to deliver top-quality service and products. But you don’t need to be a Black Belt to build quality and efficiency into all areas of your operation; you just need The McGraw-Hill 36-Hour Course: Lean Six Sigma.Sheila Shaffie ... Read more

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  • Scenario Planning in Organizations

    How to Create, Use, and Assess Scenarios

    by Thomas J. Chermack ...
    Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment. This book is the most comprehensive treatment to date of the scenario ... Read more

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  • Levers of Control

    How Managers Use Innovative Control Systems to Drive Strategic Renewal

    by Robert Simons ...
    Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more traditional diagnostic control systems, Simons identifies three new control systems that allow strategic change: belief systems that communicate core ... Read more

    $47.99 CAD or Free with Kobo Plus

  • The Six Sigma Handbook, Third Edition

    by Thomas Pyzdek, Paul Keller ...
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