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“robyn blakeman”

Showing 1 - 12 of 12 results for “robyn blakeman”
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  • Advertising Design by Medium

    A Visual and Verbal Approach

    by Robyn Blakeman ...
    Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in ... Read more

    $136.99 CAD

  • Integrated Marketing Communication

    Creative Strategy from Idea to Implementation

    by Robyn Blakeman ...
    Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format.Throughout, the book explores ... Read more

    $71.99 CAD

  • The Bare Bones Introduction to Integrated Marketing Communication

    by Robyn Blakeman ...
    Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and cultural norms, making accurate targeting, media selection, and consistency of message more critical ... Read more

    $62.99 CAD

  • The Bare Bones of Advertising Print Design

    by Robyn Blakeman ...
    The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that ... Read more

    $52.99 CAD

  • Advertising Campaign Design

    Just the Essentials

    by Robyn Blakeman ...
    The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again. ... Read more

    $126.41 CAD

  • Nontraditional Media in Marketing and Advertising

    by Robyn L. Blakeman ...
    Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of ... Read more

    $64.79 CAD

  • The Brains Behind Great Ad Campaigns

    Creative Collaboration between Copywriters and Art Directors

    by Margo Berman, Robyn Blakeman ...
    Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE® Adoption Drive" program, or the breakthrough UPS "Whiteboard" campaign.See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns ... Read more

    $58.99 CAD

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  • Click Millionaires

    Work Less, Live More with an Internet Business You Love

    by Scott Fox ...
    The new American Dream is doing work you love with the freedom and income to live the life you want. Thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise.The rules have changed. The American Dream is no longer the "corner office." It's a successful lifestyle business you can run from your home, the beach, or wherever you desire. In this ... Read more

    $7.99 CAD

    Also available as: Audiobook

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  • Six Pixels of Separation

    Everyone Is Connected. Connect Your Business to Everyone.

    by Mitch Joel ...
    Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in ... Read more

    $15.99 CAD

    Also available as: Audiobook

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  • Quick Brainstorming Activities for Busy Managers

    by Thomas Nelson ...
    Author Brian Miller helps you explore the most effective brainstorming method for your team and generate the best results using straightforward, focused activities that each take less than fifteen minutes to complete.Filled with clear, concise guidance and quick, easily implemented techniques, Quick Brainstorming Activities for Busy Managers provides supervisors, managers, and team leaders the fun ... Read more

    $9.99 CAD

  • How To Sell When Nobody's Buying

    (And How to Sell Even More When They Are)

    by Dave Lakhani ...
    The most effective sales strategies for tough economic timesToday's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to ... Read more

    $18.99 CAD

  • Marketing to the Social Web

    How Digital Customer Communities Build Your Business

    by Larry Weber ...
    An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps ... Read more

    $19.99 CAD

    Also available as: Audiobook

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