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Showing 1 - 12 of 12 results for “ross d petty”
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  • From Marking Products to Marketing Brands

    A Legal Perspective on the History of Brand Marketing

    by Ross D. Petty ...
    Series series Business and Management (R0)
    This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves. Central to this evolution is the development and protection of brand ... Read more

    $57.99 CAD

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  • The Age of Extraction

    How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity

    by Tim Wu ...
    **A NEW YORKER BEST BOOK OF 2025 • Tech platforms manipulate attention, extract wealth, and deepen inequality. In this new book, Tim Wu (The Attention Merchants) explains how we can reclaim control and create a balanced economy that works for everyone.“The magic of Tim Wu’s The Age of Extraction is its simplicity. Wu deftly breaks down one of the greatest challenges of our age—the unaccountable ... Read more

    $16.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Truth Matters

    A Citizen's Guide to Separating Facts from Lies and Stopping Fake News in Its Tracks

    by Bruce Bartlett ...
    Distinguish fake news from reliable journalism with this clear and concise handbook by New York Times best-selling author Bruce Bartlett.Today’s media and political landscapes are littered with untrustworthy sources and the dangerous concept of “fake news.” This accessible guide helps you fight this deeply troubling trend and ensure that truth is not a permanent casualty. Written by Capitol Hill ... Read more

    $6.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Charity Case

    How the Nonprofit Community Can Stand Up For Itself and Really Change the World

    by Dan Pallotta ...
    A blueprint for a national leadership movement to transform the way the public thinks about givingVirtually everything our society has been taught about charity is backwards. We deny the social sector the ability to grow because of our short-sighted demand that it send every short-term dollar into direct services. Yet if the sector cannot grow, it can never match the scale of our great social ... Read more

    $26.99 CAD

  • Wal-Mart

    The Face of Twenty-First-Century Capitalism

    Edited by Nelson Lichtenstein ...
    A collection of essays that "do an incredible job of balancing the wonders and horrors of the force that is Wal-Mart " ( Booklist , starred review).Edited by one of the nation's preeminent labor historians, this book marks an ambitious effort to dissect the full extent of Wal-Mart's business operations, its social effects, and its role in the United States and world economy. Wal-Mart is based on a ... Read more

    $19.19 CAD or Free with Kobo Plus

  • Rules for a Flat World

    by Gillian K Hadfield ...
    Technology and globalization are uprooting and reshaping daily life. Global supply chains are now deeply embedded, and digital platforms connect almost everyone in complex networks of data and exchange. This "flat world" is one of tremendous possibility, but it also poses challenges to stability and shared prosperity. In Rules for a Flat World, Gillian Hadfield argues that the legal rules that ... Read more

    $23.99 CAD

  • Intellectual Capital

    The new wealth of organization

    by Thomas A. Stewart ...
    Visionary in scope, Intellectual Capital is the first book that shows how to turn the untapped knowledge of an organization into its greatest competitive weapon. Thomas A. Stewart demonstrates how knowledge--not natural resources, machinery, or financial capital--has become the most important factor in economic life. Through practical advice, stories, and case histories, Stewart reveals how ... Read more

    $9.99 CAD

  • Cornered

    The New Monopoly Capitalism and the Economics of Destruction

    by Barry C. Lynn ...
    "A manifesto for our times."—Thomas Frank, Wall Street JournalBarry C. Lynn, one of the most original and surprising students of the American economy, paints a genuinely alarming picture: most of our public debates about globalization, competitiveness, creative destruction, and risky finance are nothing more than a cover for the widespread consolidation of power in nearly every imaginable sector ... Read more

    $18.99 CAD or Free with Kobo Plus

  • Intellectual Property

    A Very Short Introduction

    by Siva Vaidhyanathan ...
    Series series Very Short Introductions
    We all create intellectual property. We all use intellectual property. Intellectual property is the most pervasive yet least understood way we regulate expression. Despite its importance to so many aspects of the global economy and daily life, intellectual property policy remains a confusing and arcane subject. This engaging book clarifies both the basic terms and the major conflicts surrounding ... Read more

    $7.19 CAD

  • The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

    by Clarke Caywood ...
    “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.”—Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M”The massively updated Handbook of Strategic Public Relations and Integrated ... Read more

    $95.99 CAD

  • The Board Book: An Insider's Guide for Directors and Trustees

    An Insider's Guide for Directors and Trustees

    by William G. Bowen ...
    "By far the best book on corporate and institutional governance." —Nicholas Katzenbach, former attorney general of the United StatesIn his new foreword to The Board Book, former Mellon Foundation and Princeton University president William G. Bowen brings his immense experience to bear on the most pressing questions facing boards of directors and trustees today: seeking collaborative relationships ... Read more

    $18.99 CAD

  • Spark

    How Old-Fashioned Values Drive a Twenty-First-Century Corporation: Lessons from Lincoln Electric's U

    by Frank Koller ...
    While factories across the Midwest shutter their doors, Cleveland-based manufacturer Lincoln Electric has thrived for more than a century. In addition to being profitable and technologically innovative, through good times and bad, the company has fulfilled its unique promise of guaranteed continuous employment.” Workers are viewed as assets-not liabilities. Through flexible hours and job ... Read more

    $12.99 CAD