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Showing 1 - 12 of 12 results for “ruby roy dholakia”
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  • Technology and Consumption

    Understanding Consumer Choices and Behaviors

    by Ruby Roy Dholakia ...
    Series series Behavioral Science and Psychology (R0)
    Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies.In the first section, this book provides a ... Read more

    $115.99 CAD

  • M-Powering Marketing in a Mobile World

    by Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia ...
    The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual ... Read more

    $15.99 CAD

  • New infotainment Technologies in the Home

    Demand-side Perspectives

    Edited by Ruby Roy Dholakia, Norbert Mundorf, Nikhilesh Dholakia ...
    Series series Routledge Communication Series
    As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a ... Read more

    $101.68 CAD

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  • Crossing the Chasm, 3rd Edition

    Marketing and Selling Disruptive Products to Mainstream Customers

    by Geoffrey A. Moore ...
    The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Read more

    $13.99 CAD

  • Platform Revolution

    How Networked Markets Are Transforming the Economy and How to Make Them Work for You

    by Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary ...
    A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three ... Read more

    $18.99 CAD

  • The Digital Transformation Playbook

    Rethink Your Business for the Digital Age

    by David Rogers ...
    Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... Read more

    $30.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • What Color Is Your Parachute? Guide to Job-Hunting Online, Sixth Edition

    Blogging, Career Sites, Gateways, Getting Interviews, Job Boards, Job Search Engines, Personal Websites, Posting Resumes, Research Sites, Social Networking

    by Mark Emery Bolles, Richard N. Bolles ...
    Before you start your Internet job-hunt, there are some things that you must know, like:• Why are job sites like Monster and CareerBuilder so stunningly ineffective?• What can you do to make sure your resumes survive the elimination process?• How do you find the information that search engines like Google can’t?• How can you tell the difference between a genuinely helpful job board, and a website ... Read more

    $6.99 CAD

  • The Age of the Platform

    How Amazon, Apple, Facebook, and Google Have Redefined Business

    by Phil Simon ...
    Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most ... Read more

    $6.86 CAD or Free with Kobo Plus

  • The Business of Platforms

    Strategy in the Age of Digital Competition, Innovation, and Power

    by Michael A. Cusumano, Annabelle Gawer, David B. Yoffie ...
    A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Managers and entrepreneurs in the digital era must learn to master digital competition and live in two worlds—the conventional economy and the platform economy. Platforms that operate for business ... Read more

    $21.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Modern Monopolies

    What It Takes to Dominate the 21st Century Economy

    by Alex Moazed, Nicholas L. Johnson ...
    A guide to platform businesses that shows how they work, how to replicate the success of some of history's best platforms, and how to handle disruption."[A] stimulating book . . . The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation." — The Financial Times" Modern Monopolies brilliantly lays out the formula for how to get rich in ... Read more

    $23.19 CAD

  • The Stranger's Long Neck

    How to Deliver What Your Customers Really Want Online

    by Gerry McGovern ...
    The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what ... Read more

    $22.99 CAD

  • The Impulse Economy

    Understanding Mobile Shoppers and What Makes Them Buy

    by Gary Schwartz ...
    We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the ... Read more

    $18.99 CAD