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Confessions of 2 Dinosaurs

Timeless Lessons in International Marketing and Sales

by Thomas Andersen, Sal Hatteea ...

This book makes you street-smart, with only a bit of academia! Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping. They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters. ... Read more

$12.99 CAD or Free with Kobo Plus

This book makes you street-smart, with only a bit of academia! Two dinosaurs of marketing describe their careers in automotive, food, household goods, jewellery, cosmetics and TV Home Shopping. They give useful advice for young professionals how the business world works in stories from the marketing and sales frontier and in textbook chapters.
... Read more

Driving Digital Strategy

A Guide to Reimagining Your Business

by Sunil Gupta ...

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point ... Read more

$33.99 CAD or Free with Kobo Plus

Also available as: Audiobook

A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point
... Read more

Also available as: Audiobook
Monetizing Innovation

How Smart Companies Design the Product Around the Price

by Madhavan Ramanujam, Georg Tacke ...

Surprising rules for successful monetizationInnovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: ... Read more

$26.99 CAD

Also available as: Audiobook

Surprising rules for successful monetizationInnovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit.Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them:
... Read more

Also available as: Audiobook
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

by Jack Trout, Steve Rivkin ...

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete ... Read more

$38.99 CAD

The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.Repositioning shows you how to adapt, compete
... Read more
The Marketing Gurus

Lessons from the Best Marketing Books of All Time

by Chris Murray, Soundview Executive Book Summaries Eds. ...

Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together ... Read more

$8.99 CAD

Indispensable summaries of the best marketing books of our timeSince 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.Now Soundview is bringing together
... Read more
Simplify

How the Best Businesses in the World Succeed

by Richard Koch, Greg Lockwood ...

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one ... Read more

$10.99 CAD

Also available as: Audiobook

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one
... Read more

Also available as: Audiobook
Brand Management In A Week

How To Be A Successful Brand Manager In Seven Simple Steps

by Paul Hitchens, Julia Hitchens ...

Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their ... Read more

$4.99 CAD

Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their
... Read more
Fire Someone Today

And Other Surprising Tactics for Making Your Business a Success

by Bob Pritchett ...

A breakthrough for business owners and entrepreneurs of small to large businesses and companies looking to achieve more success.Whether you are a young company that's just starting out or a mature business looking to grow, business entrepreneur Bob Pritchett gives hands-on advice and practical examples that are a must-listen for every manager, business owner, and entrepreneur.You will not find ... Read more

$7.99 CAD

Also available as: Audiobook

A breakthrough for business owners and entrepreneurs of small to large businesses and companies looking to achieve more success.Whether you are a young company that's just starting out or a mature business looking to grow, business entrepreneur Bob Pritchett gives hands-on advice and practical examples that are a must-listen for every manager, business owner, and entrepreneur.You will not find
... Read more

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Customer Genius

by Peter Fisk ...

Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration ... Read more

$22.99 CAD

Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready?10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration
... Read more
Edge Strategy

A New Mindset for Profitable Growth

by Alan Lewis, Dan McKone ...

Are you missing opportunities for growth that are right in front of you?In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can ... Read more

$31.99 CAD or Free with Kobo Plus

Also available as: Audiobook

Are you missing opportunities for growth that are right in front of you?In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can
... Read more

Also available as: Audiobook
Managers Guide to Marketing, Advertising, and Publicity

by Barry Callen ...

Series series Briefcase Books Series
Proven strategies that make sure your marketing message stands out from the restThe average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.Manager’s Guide to Marketing, Advertising, and Publicity explainsThe 14 principles of marketing communications strategyCommon ... Read more

$20.99 CAD

Proven strategies that make sure your marketing message stands out from the restThe average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.Manager’s Guide to Marketing, Advertising, and Publicity explainsThe 14 principles of marketing communications strategyCommon
... Read more
Three Threats to Brand Relevance

Strategies That Work

by David A. Aaker ...

Series series J-B Short Format Series
"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David AakerFrom branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an ... Read more

$3.99 CAD

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David AakerFrom branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an
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Confessions of 2 Dinosaurs

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Driving Digital Strategy

Monetizing Innovation

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

The Marketing Gurus

Simplify

Brand Management In A Week

Fire Someone Today

Customer Genius

Edge Strategy

Managers Guide to Marketing, Advertising, and Publicity

Three Threats to Brand Relevance

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