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Showing 1 - 12 of 12 results for “sascha raithel”
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  • Product Recall Management

    Preparation, Execution and Recovery

    by Sascha Raithel, Setareh Heidari, Jan von Schlieben-Troschke ...
    Series series Business and Management (R0)
    Product recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly.Effective recall management is crucial. It involves addressing supply ... Read more

    $89.99 CAD

  • Winning the Advertising Game

    Lessons from the Super Bowl Ad Champions

    by Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael ...
    Series series Business and Management (R0)
    Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, ... Read more

    $47.99 CAD

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  • HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    by Harvard Business Review, Michael E. Porter, W. Chan Kim, Renée Mauborgne ...
    Series series HBR's 10 Must Reads
    Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... Read more

    $26.99 CAD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • The Hard Thing About Hard Things

    Building a Business When There Are No Easy Answers

    by Ben Horowitz ...
    Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very ... Read more

    $19.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • HBR'S 10 Must Reads: The Essentials

    by Harvard Business Review, Clayton M. Christensen, Michael E. Porter, Daniel Goleman, Peter F. Drucker ...
    Series series HBR's 10 Must Reads
    An introduction to the most enduring ideas on management from Harvard Business ReviewChange is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for ... Read more

    $26.99 CAD or Free with Kobo Plus

  • Work Rules!

    Insights from Inside Google That Will Transform How You Live and Lead

    by Laszlo Bock ...
    **A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and ... Read more

    $19.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Seeing Around Corners

    How to Spot Inflection Points in Business Before They Happen

    by Rita McGrath ...
    The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage.Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial opportunities (see Amazon and Netflix) or they can lead to devastating consequences (e.g., Blockbuster and ... Read more

    Was $13.99 CAD Now $11.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)

    by Harvard Business Review, Clayton M. Christensen, Vijay Govindarajan, Peter F. Drucker ...
    Series series HBR's 10 Must Reads
    To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth ... Read more

    $26.99 CAD or Free with Kobo Plus

  • Topgrading, 3rd Edition

    The Proven Hiring and Promoting Method That Turbocharges Company Performance

    by Bradford D. Smart Ph.D. ...
    “BRAD HELPED US DEVELOP THE TOOLS TO PICK A-PLAYER LEADERS AT GE.” —JACK WELCHGreat companies, large and small, rise or fall because of their talent; the more high performers on your team, the more successful your organization will be. Of course, that’s easier said than done. Research shows that only about 25% of all new hires turn out to be high performers.But companies that have used Brad Smart ... Read more

    Was $20.99 CAD Now $16.99 CAD

  • Unstoppable

    Finding Hidden Assets to Renew the Core and Fuel Profitable Growth

    by Chris Zook ...
    Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today.Unstoppable shows ... Read more

    $33.99 CAD or Free with Kobo Plus

  • The New Rules of Retail

    Competing in the World's Toughest Marketplace

    by Robin Lewis, Michael Dart ...
    The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. ... Read more

    $17.59 CAD

  • Marketing Insights from A to Z

    80 Concepts Every Manager Needs to Know

    by Philip Kotler ...
    The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the ... Read more

    $12.79 CAD or Free with Kobo Plus