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  • Journal of the Canadian Historical Association. Vol. 25 No. 1, 2014

    Series Book 25 - Journal of the Canadian Historical Association
    Beginning just before WW1 and continuing into the postwar period, the Canadian Manufacturers’ Association mounted a campaign to sell Canadian consumers on the virtues of buying “Made in Canada” goods. Not simply an appeal to patriotism, this campaign had to convince Canadian consumers of the satisfactory quality of such goods — which manufacturers had to deliver the substance of — in an ... Read more

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