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“sovik mukherjee”

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  • Managerial Economics

    Theory and Application for Decision Makers

    by Ramesh Chandra Das, Sovik Mukherjee ...
    This book encapsulates the changing dimensions of managerial behaviours through existing microeconomic theories. It throws light on the decision-making process of consumers to demonstrate the potential absorbing capacity of the firms’ produce, with the aim of fulfilling their objectives while being socially sustainable.The book elucidates how management, utilizing strategic planning tools, can ... Read more

    $83.81 CAD

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