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“stefani bay”

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  • The Why of the Buy

    Consumer Behavior and Fashion Marketing - with STUDIO

    by Patricia Mink Rath, Stefani Bay, Penny Gill, Richard Petrizzi, Lorynn Divita ...
    Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. ... Read more

    $134.99 CAD