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“stephan liozu”

Showing 1 - 12 of 12 results for “stephan liozu”
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  • The Pricing Journey

    The Organizational Transformation Toward Pricing Excellence

    by Stephan M. Liozu ...
    Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives. To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and ... Read more

    $71.99 CAD

  • Dollarizing Differentiation Value

    A Practical Guide for the Quantification and the Capture of Customer Value

    by Stephan M. Liozu ...
    Now is the time to answer that "value" question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a daunting question of survival into a sustainable answer ... Read more

    $13.73 CAD or Free with Kobo Plus

  • Pricing and Human Capital

    A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills

    by Stephan Liozu ...
    The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the ... Read more

    $79.69 CAD

  • Value Mindset

    Accelerate Your Value Transformation By Changing Your Mindset

    by Stephan M. Liozu ...
    The most important factor in a successful business transformation is mindset. It's more important than any tool, any process, any training session, or any single financial incentive. But you can't will a positive mindset into existence. No one can snap their fingers or hypnotize a team into believing in the mission, believing in the transformation, or ultimately believing in their team and in ... Read more

    $13.73 CAD or Free with Kobo Plus

  • Pricing Strategy Implementation

    Translating Pricing Strategy into Results

    by Andreas Hinterhuber, Stephan M. Liozu ...
    Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability ... Read more

    $97.55 CAD

  • Digital Pricing Strategy

    Capturing Value from Digital Innovations

    Edited by Stephan M. Liozu, Andreas Hinterhuber ...
    Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment.Case studies, examples and interviews ... Read more

    $86.99 CAD

  • Innovation in Pricing

    Contemporary Theories and Best Practices

    Edited by Andreas Hinterhuber, Stephan Liozu ...
    Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Product or business model innovation has a high priority for many companies, yet innovation in pricing received scant attention until the first edition of this groundbreaking book.This new edition of Innovation in Pricing builds on the ... Read more

    $142.99 CAD

  • The ROI of Pricing

    Measuring the Impact and Making the Business Case

    Edited by Stephan Liozu, Andreas Hinterhuber ...
    As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI ... Read more

    $94.99 CAD

  • Pricing and the Sales Force

    Edited by Andreas Hinterhuber, Stephan Liozu ...
    Pricing and the Sales Force is the first book to link pricing strategy and the sales force together. Pricing strategy is now well established as an important means of driving profits for many organizations. Countless companies are now mastering price-setting. But what about "price-getting" – converting those list prices into the realized sales, and as a result, greater profitability? This is the ... Read more

    $107.17 CAD

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  • Strategy Mapping for Learning Organizations

    Building Agility into Your Balanced Scorecard

    by Phil Jones ...
    How can we ensure our strategy will succeed, especially in changing and uncertain times? The answer, as explained in Strategy Mapping for Learning Organizations, is to become a more responsive organization - one that captures its strategy in strategy maps, learns from that strategy and can adapt to deliver results. For anyone involved in managing strategy and performance, applying the powerful ... Read more

    $81.99 CAD

  • The New HR Analytics

    Predicting the EconomicValue of Your Company's Human Capital Investments

    by Jac FITZ-ENZ ...
    Using Fitz-enz’s proprietary analytic model, you will be equipped to measure and evaluate past and current returns and apply the information to make predictions about the future value of human capital investments.In his landmark book, The ROI of Human Capital, Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company’s bottom line. ... Read more

    $10.99 CAD

  • Delivering Quality Service

    by Valarie A. Zeithaml ...
    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a ... Read more

    $16.99 CAD