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“stephanie marsh”

Showing 1 - 12 of 12 results for “stephanie marsh”
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  • User Research

    Improve Product and Service Design and Enhance Your UX Research

    by Stephanie Marsh ...
    Many businesses are rooted in creating desirable products and services for users, but fail to consider the consumer. How can they create products and services that work for users? This book has the answers.User experience research, (UX research) focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User ... Read more

    $47.99 CAD

  • Market and User Research Operations

    Operationalize Customer Research for Scale and Impact

    by Stephanie Marsh ...
    Looking to boost your research team's impact while cutting down on administrative overload?Market and User Research Operations is a practical, detailed guide designed for mid-career research managers and professionals aiming to optimize processes and deliver consistent, high-quality insights. As customer expectations rise, this book helps you build credibility by applying proven strategies and ... Read more

    $38.99 CAD

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  • Usability Testing Essentials

    Ready, Set...Test

    by Carol M. Barnum ...
    Do you love your mobile phone? Your MP3 player? Your e-book reader? You laptop or tablet PC? There’s a reason for that. Usability.When usability testing is part of the design and development of products, the results are better products that users want and like. You may be doing testing now or want to help your company get started, but you may not have all the tools to know how to properly prepare, ... Read more

    $44.99 CAD

  • Learning Experience Design Essentials

    Designing for Users and Impact

    by Cara North ...
    Design Learning Experiences, Not EventsLearning Experience Design Essentials explores how new instructional designers and those looking to build their skills and align their function to the business can blend content and context to elevate learning experiences. Expert Cara North maps out the skills and capabilities that define the work learning experience design (LXD) professionals do.Cara lays ... Read more

    $25.99 CAD or Free with Kobo Plus

  • Institutionalization of UX

    A Step-by-Step Guide to a User Experience Practice

    by Eric Schaffer, Apala Lahiri ...
    “This book is a great how-to manual for people who want to bring the benefits of improved user experience to their companies. It’s thorough yet still accessible for the smart businessperson. I’ve been working with user-centered design for over twenty years, and I found myself circling tips and tricks.”–Harley Manning, vice president & research director, customer experience, Forrester Research”Some ... Read more

    $47.99 CAD

  • Observing the User Experience

    A Practitioner's Guide to User Research

    by Mike Kuniavsky ...
    The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical ... Read more

    $62.39 CAD

  • Confident UX

    The Essential Skills for User Experience Design

    by Adrian Bilan ...
    Series series Confident Series
    Discover the fundamental skills, insights and technical knowledge behind UX design and development.The UX (user experience) industry is growing by 39% every year. This is an exciting sector which demands a combination of technical expertise and creative flair. UX is also a vital ingredient for business success in a wide range of industries: every company that has a website, app or platform also ... Read more

    $24.99 CAD

  • E-Commerce Website Optimization

    Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it

    by Dan Croxen-John, Johann van Tonder ...
    Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques.Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of ... Read more

    $47.99 CAD

  • A Constructivist Approach to the National Educational Technology Standards for Teachers

    by V.N. Morphew ...
    Preservice and prospective teachers need to be ready to use technology when they enter the classroom. V. N. Morphew has written A Constructivist Approach to the NETST to help these future educators be able to effectively integrate technology in learning and teaching. Each chapter addresses one of ISTEs digital age standards for teachers through a constructivist lens. Practicing teachers of all ... Read more

    $17.80 CAD

  • Understanding Your Users

    A Practical Guide to User Requirements Methods, Tools, and Techniques

    by Catherine Courage, Kathy Baxter ...
    Series series Interactive Technologies
    Today many companies are employing a user-centered design (UCD) process, but for most companies, usability begins and ends with the usability test. Although usability testing is a critical part of an effective user-centered life cycle, it is only one component of the UCD process. This book is focused on the requirements gathering stage, which often receives less attention than usability testing, ... Read more

    $75.99 CAD

  • Anatomy of Cyber Attacks

    Exploitation of the Weakest Link

    by CISSP CEH Mungo Dr. Jamaine ...
    Discover how to fortify the weakest link in your cybersecurity chain with the help of an industry cyber expert.In the age of information, malicious phishing is a significant threat to corporations within the retail industry. Yet many executives fail to understand a simple truth - most security education awareness training does not provide employees with the right kind of knowledge on how to ... Read more

    $6.99 CAD or Free with Kobo Plus

  • Content Audits and Inventories

    A Handbook for Content Analysis

    by Paula Ladenburg Land ...
    The second edition of Content Audits and Inventories, by veteran content strategist Paula Land, updates and expands the first edition, focusing on the importance of the strategic, as well as the tactical, aspects of the content audit. This edition includes expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working with teams, selecting ... Read more

    $26.99 CAD