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Winning at SaaS: The CEO and CRO Sales Playbook for Early SaaS Success

by Steve Tafaro ...

Achieve unmatched success and unlock SaaS growth with our proven playbook for CEOs and CROs.Struggling to escalate your early-stage SaaS company to profitability and growth? Despite attempts to refine sales processes and align goals, CEOs and CROs often grapple with the enormity of scaling their businesses, leading to ineffective sales and marketing. The good news is that there is a proven system ... Read more

$13.99 CAD or Free with Kobo Plus

Achieve unmatched success and unlock SaaS growth with our proven playbook for CEOs and CROs.Struggling to escalate your early-stage SaaS company to profitability and growth? Despite attempts to refine sales processes and align goals, CEOs and CROs often grapple with the enormity of scaling their businesses, leading to ineffective sales and marketing. The good news is that there is a proven system
... Read more

Transformed

Moving to the Product Operating Model

by Marty Cagan, Lea Hickman, Chris Jones, Christian Idiodi, John Moore ...

Series series Silicon Valley Product Group
Help transform your business and innovate like the world's top tech companies!In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the ... Read more

$26.99 CAD

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Help transform your business and innovate like the world's top tech companies!In INSPIRED, product thought leader Marty Cagan revealed the best practices and techniques used by the top product teams operating in the product model. Next, EMPOWERED shared the best practices and techniques used by the top product leaders to provide their teams with the kind of environment they need to thrive in the
... Read more

Also available as: Audiobook
The New Solution Selling : The Revolutionary Sales Process That is Changing the Way People Sell: The Revolutionary Sales Process That is Changing the Way People Sell

The Revolutionary Sales Process That is Changing the Way People Sell

by Keith M. Eades ...

THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe long-awaited sequel to Solution Selling, one of history's most popular selling guidesNearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products. The New Solution Selling expands the classic text's cases, examples ... Read more

$37.99 CAD

THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENTThe long-awaited sequel to Solution Selling, one of history's most popular selling guidesNearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products. The New Solution Selling expands the classic text's cases, examples
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Productize

by Eisha Armstrong ...

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming ... Read more

$12.99 CAD or Free with Kobo Plus

More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming
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Social Selling Mastery

Scaling Up Your Sales and Marketing Machine for the Digital Buyer

by Jamie Shanks ...

A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn ... Read more

$23.99 CAD

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A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn
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The Analytical Marketer

How to Transform Your Marketing Organization

by Adele Sweetwood ...

How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified ... Read more

$36.99 CAD or Free with Kobo Plus

How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified
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Vendor Management

by Agostino Carrideo ...

If you’ve said any of the following, then this book is for you “We have hundreds of vendors — this will take forever!” “I have no idea who our vendors are or what they’re providing” “My current process is too manual & time-consuming” “Excel can no longer handle our needs" “We need executive summaries to share with management & auditors” “We need documentation on all our vendors and contracts” “We ... Read more

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If you’ve said any of the following, then this book is for you “We have hundreds of vendors — this will take forever!” “I have no idea who our vendors are or what they’re providing” “My current process is too manual & time-consuming” “Excel can no longer handle our needs" “We need executive summaries to share with management & auditors” “We need documentation on all our vendors and contracts” “We
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ACE the PMI-ACP®

by S. Hasnain Rizvi ...

Truth #1: This book will make you ACE the PMI-ACP® certification exam.Truth #2: ACE the PMI-ACP® is a no-nonsense detailed approach to retain knowledge you gain, and pass the PMI-ACP® exam on the first try.Truth #3: This study guide simplifies the complicated terms, definitions and concepts that are critical to passing the exam.Truth #4: Inside you will find:Agile FundamentalsChapters dedicated to ... Read more

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Truth #1: This book will make you ACE the PMI-ACP® certification exam.Truth #2: ACE the PMI-ACP® is a no-nonsense detailed approach to retain knowledge you gain, and pass the PMI-ACP® exam on the first try.Truth #3: This study guide simplifies the complicated terms, definitions and concepts that are critical to passing the exam.Truth #4: Inside you will find:Agile FundamentalsChapters dedicated to
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The Six Disciplines of Agile Marketing

Proven Practices for More Effective Marketing and Better Business Results

by Jim Ewel ...

Transform your organization using Agile principles with this proven frameworkThe Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.The Six ... Read more

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Transform your organization using Agile principles with this proven frameworkThe Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.The Six
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The CustomerCentric Selling® Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business

by Gary Walker ...

The Proven Approach to Prospecting for the Long Sales CycleIt's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business?If you're like most sales professionals, it's time to transform your selling method by listening rather than talking and by asking questions rather than stating ... Read more

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The Proven Approach to Prospecting for the Long Sales CycleIt's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business?If you're like most sales professionals, it's time to transform your selling method by listening rather than talking and by asking questions rather than stating
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Product Marketing A Complete Guide - 2021 Edition

by Gerardus Blokdyk ...

Are you offering the right mix of products and services to meet your customers demands?Are your product offerings used across many similar domains, activities, or user bases?Do marketing employee knowledge and experience contribute to organization performance?Do you have the content and programs that can help buyers move from one phase to another?Does group participation when using brainstorming ... Read more

$79.99 CAD or Free with Kobo Plus

Are you offering the right mix of products and services to meet your customers demands?Are your product offerings used across many similar domains, activities, or user bases?Do marketing employee knowledge and experience contribute to organization performance?Do you have the content and programs that can help buyers move from one phase to another?Does group participation when using brainstorming
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Perfect Phrases for Perfect Hiring: Hundreds of Ready-to-Use Phrases for Interviewing and Hiring the Best Employees Every Time

by Lori Davila, Margot King ...

Series series Perfect Phrases Series
The Right Phrase for Every Situation…Every TimeHiring the right person is crucial to business success. You need to know what to say to attract the best applicants, what to ask during the interview, and how to communicate your expectations and goals. Perfect Phrases for Perfect Hiring arms you with the right words for every stage of the hiring process-from early recruiting and reference checking, ... Read more

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The Right Phrase for Every Situation…Every TimeHiring the right person is crucial to business success. You need to know what to say to attract the best applicants, what to ask during the interview, and how to communicate your expectations and goals. Perfect Phrases for Perfect Hiring arms you with the right words for every stage of the hiring process-from early recruiting and reference checking,
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“steve tafaro”

Winning at SaaS: The CEO and CRO Sales Playbook for Early SaaS Success

People who read this also enjoyed

Transformed

The New Solution Selling : The Revolutionary Sales Process That is Changing the Way People Sell: The Revolutionary Sales Process That is Changing the Way People Sell

Productize

Social Selling Mastery

The Analytical Marketer

Vendor Management

ACE the PMI-ACP®

The Six Disciplines of Agile Marketing

The CustomerCentric Selling® Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business

Product Marketing A Complete Guide - 2021 Edition

Perfect Phrases for Perfect Hiring: Hundreds of Ready-to-Use Phrases for Interviewing and Hiring the Best Employees Every Time

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