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Data Mining and Market Intelligence for Optimal Marketing Returns

by Susan Chiu, Domingo Tavella ...

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case ... Read more

$142.90 CAD

The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case
... Read more

Public Opinion

by Walter Lippmann ...

Public Opinion exposes how media can shape public perception and how that perception changes society. Walter Lippmann is a two-time Pulitzer Prize-winner and visionary. ... Read more

$2.99 CAD

Also available as: Audiobook

Public Opinion exposes how media can shape public perception and how that perception changes society. Walter Lippmann is a two-time Pulitzer Prize-winner and visionary.
... Read more

Also available as: Audiobook
Changeology

How to enable groups, communities and societies to do things they’ve never done before

by Les Robinson ...

A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better.The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and ... Read more

$22.99 CAD

A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better.The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and
... Read more
Brand Success

How the World's Top 100 Brands Thrive and Survive

by Matt Haig ...

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and ... Read more

$42.99 CAD

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and
... Read more
The CustomerCentric Selling® Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business

by Gary Walker ...

The Proven Approach to Prospecting for the Long Sales CycleIt's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business?If you're like most sales professionals, it's time to transform your selling method by listening rather than talking and by asking questions rather than stating ... Read more

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The Proven Approach to Prospecting for the Long Sales CycleIt's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business?If you're like most sales professionals, it's time to transform your selling method by listening rather than talking and by asking questions rather than stating
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Building Digital Culture

A Practical Guide to Successful Digital Transformation

by Daniel Rowles, Thomas Brown ...

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data ... Read more

$42.99 CAD

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures CategoryBuilding Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a digital strategy. Instead, their strategy needs to be fit for our fast-changing digital world, where businesses have more data
... Read more
How to Make Money: 6 Tips for Direct Sales and the LBD Concept

by C.L. Keith, Tommi Elliot ...

Are you a woman frustrated with her financial situation? Do you feel like you don't have enough time to pursue your career and also support your family? Are you looking for a rewarding work experience where you call the shots? Then direct selling might be for you. Gone are the days of door to door sales and Tupperware parties. In 2016, there are so many options for women to take charge of their ... Read more

$6.99 CAD or Free with Kobo Plus

Are you a woman frustrated with her financial situation? Do you feel like you don't have enough time to pursue your career and also support your family? Are you looking for a rewarding work experience where you call the shots? Then direct selling might be for you. Gone are the days of door to door sales and Tupperware parties. In 2016, there are so many options for women to take charge of their
... Read more
The Channel Advantage

by Tim Furey, Lawrence Friedman ...

Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question ... Read more

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Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question
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Strategic Marketing Management

by Richard M.S. Wilson ...

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic ... Read more

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This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic
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Communication Book, The

How to say it, mean it, and make it matter

by Emma Ledden ...

Effective communication is too vital for you to leave to chance. Make sure what you’re saying is simple, clear, compelling and gets results.The Communication Book is your straightforward, practical and expert guide to the secrets of great communication for all the important scenarios you face in business today.With Emma Ledden’s expert help, quick tips and proven three-step visual approach, you’ll ... Read more

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Effective communication is too vital for you to leave to chance. Make sure what you’re saying is simple, clear, compelling and gets results.The Communication Book is your straightforward, practical and expert guide to the secrets of great communication for all the important scenarios you face in business today.With Emma Ledden’s expert help, quick tips and proven three-step visual approach, you’ll
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How To Manage Your Sales Team

by Bob Ruvelson ...

This book is the result of my 40 years in the selling business as an employee salesman, independent manufacturers' representative and national sales manager. I observed major differences among the companies I represented regarding how effectively they managed their sales teams. I suggested ideas to these companies that improved their efficiency and profitability. This book identifies and explains ... Read more

$13.73 CAD or Free with Kobo Plus

This book is the result of my 40 years in the selling business as an employee salesman, independent manufacturers' representative and national sales manager. I observed major differences among the companies I represented regarding how effectively they managed their sales teams. I suggested ideas to these companies that improved their efficiency and profitability. This book identifies and explains
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Freemium

Attract more customers and boost your sales

by 50minutes ...

Series Book 17 - Management & Marketing
Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your ... Read more

$14.99 CAD or Free with Kobo Plus

Also available as: Audiobook

Attract more customers and boost your sales!This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the different types of free offers given to customers and how they can be beneficial to a business• Implement the freemium business model into your
... Read more

Also available as: Audiobook

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Data Mining and Market Intelligence for Optimal Marketing Returns

People who read this also enjoyed

Public Opinion

Changeology

Brand Success

The CustomerCentric Selling® Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business

Building Digital Culture

How to Make Money: 6 Tips for Direct Sales and the LBD Concept

The Channel Advantage

Strategic Marketing Management

Communication Book, The

How To Manage Your Sales Team

Freemium

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Your Shopping Cart is empty

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