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“tom jirgal”

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  • Practical Guide to Comparative Advertising

    Dare to Compare

    by Ruth M. Corbin, Tom Jirgal, David Mallen, Christine A. Van Dongen, Rebecca N. Bleibaum ...
    Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers the corporate culture and strategic goals that encourage comparative advertising, laws and regulations ... Read more

    $88.99 CAD