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Showing 1 - 12 of 127 results for “v rajagopal”
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  • Humanizing Digital Experience

    Converging Cognitive Ergonomics and Technology in Modern Marketing

    by Rajagopal ...
    Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer-centric philosophy, the book examines how organizations can motivate consumers and co-create value through human–computer interaction, interpersonal experience, cognitive ... Read more

    $19.99 CAD

  • Virtual Engagement

    Managing Seamless Marketing with Technology

    by Rajagopal ...
    Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual ... Read more

    $19.79 CAD

  • Contemporary Marketing Strategy

    Analyzing Consumer Behavior to Drive Managerial Decision Making

    by Rajagopal ...
    Series series Business and Management (R0)
    This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mix strategies, innovation, and technology applications for competitive markets. This updated edition discusses applied marketing concepts in real-life situations, incorporating new insights on the ... Read more

    $192.19 CAD

  • Artificial Intelligence and Entrepreneurship

    Enhancing Competitiveness and Innovation in Emerging Markets

    by Rajagopal, Ananya Rajagopal ...
    Series series Business and Management (R0)
    This book focuses on divergent discussions on entrepreneurial challenges in context to the adaptation to artificial intelligence (AI), machine learning (ML), and robotics to enhance entrepreneurial practices and scope of decision-making. Discussions in this book analyze the chronological growth in technology and the nexus between AI and entrepreneurship to harness the power of technology. This ... Read more

    $192.19 CAD

  • Managing Social Media and Consumerism

    The Grapevine Effect in Competitive Markets

    by . Rajagopal ...
    Series series Business and Management (R0)
    Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. ... Read more

    $115.29 CAD

  • Architecting Enterprise

    Managing Innovation, Technology, and Global Competitiveness

    by . Rajagopal ...
    Series series Business and Management (R0)
    The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business. ... Read more

    $64.09 CAD

  • The Butterfly Effect in Competitive Markets

    Driving Small Changes for Large Differences

    by . Rajagopal ...
    Series series Business and Management (R0)
    This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions. ... Read more

    $115.29 CAD

  • Proximity Marketing

    Converging Community, Consciousness, and Consumption

    by Rajagopal ...
    This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co ... Read more

    $19.79 CAD

  • Decisions in International Trade and Logistics

    Corporate Diplomacy, Strategies, and Operations

    by Rajagopal, Vladimir Zlatev ...
    Series series Business and Management (R0)
    This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environmental, and legal) ... Read more

    $204.99 CAD

  • Agile Marketing Strategies

    New Approaches to Engaging Consumer Behavior

    by Rajagopal ...
    Series series Business and Management (R0)
    This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding ... Read more

    $166.49 CAD

  • Evolving With Inclusive Business in Emerging Markets

    Managing the New Bottom Line

    by Rajagopal ...
    This book discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and enhancing business growth among customer-centric companies.Corporate policy and implications of the inclusiveness in businesses on social development constitute the core discussion in this book. Inclusivity concepts and arguments are endorsed by case ... Read more

    $18.69 CAD

  • Sustainable Businesses in Developing Economies

    Socio-Economic and Governance Perspectives

    by Rajagopal ...
    Series series Business and Management (R0)
    Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to ... Read more

    $153.69 CAD