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“walter mcdowell”

Showing 1 - 12 of 12 results for “walter mcdowell”
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  • Branding TV

    Principles and Practices

    by Walter McDowell, Alan Batten ...
    In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television ... Read more

    $116.79 CAD

  • Understanding Broadcast and Cable Finance

    A Primer for the Non-Financial Manager

    by Broadcast Cable Financial Mana ...
    From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any ... Read more

    $79.69 CAD

  • Head's Broadcasting in America

    A Survey of Electronic Media

    by Michael McGregor, Paul D. Driscoll, Walter Mcdowell ...
    This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media. ... Read more

    $321.55 CAD

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  • Listen and Talk

    Full-duplex Cognitive Radio Networks

    by Yun Liao, Lingyang Song, Zhu Han ...
    Series series Engineering (R0)
    This brief focuses on the use of full-duplex radio in cognitive radio networks, presenting a novel spectrum sharing protocol that allows the secondary users to simultaneously sense and access the vacant spectrum. This protocol, called “Listen-and-talk” (LAT), is evaluated by both mathematical analysis and computer simulations in comparison with other existing protocols, including the listen-before ... Read more

    $64.09 CAD

  • SAE and the Evolved Packet Core

    Driving the Mobile Broadband Revolution

    by Magnus Olsson, Catherine Mulligan, Stefan Rommer, Shabnam Sultana, Lars Frid ...
    This book provides a clear, concise, complete and authoritative introduction to System Architecture Evolution (SAE) standardization work and its main outcome: the Evolved Packet Core (EPC), including potential services and operational scenarios. After providing an insightful overview of SAE's historical development, the book gives detailed explanations of the EPC architecture and key concepts as ... Read more

    $123.99 CAD

  • VoIP For Dummies

    by Timothy V. Kelly ...
    Put your phone system on your computer network and see the savingsSee how to get started with VoIP, how it works, and why it saves you moneyVoIP is techspeak for "voice over Internet protocol," but it could spell "saving big bucks" for your business! Here's where to get the scoop in plain English. Find out how VoIP can save you money, how voice communication travels online, and how to choose the ... Read more

    $23.99 CAD

  • Mass Disruption

    Thirty Years on the Front Lines of a Media Revolution

    by John Stackhouse ...
    Drawing on his thirty years in newspapers, the former editor-in-chief of The Globe and Mail examines the crisis of serious journalism in the digital era, and searches for ways the invaluable tradition can thrive in a radically changed future.John Stackhouse entered the newspaper business in a golden age: 1980s circulations were huge and wealthy companies lined up for the privilege of advertising ... Read more

    $15.99 CAD

  • The Bias of Communication

    by Harold A. Innis ...
    One of the most influential books ever published in Canada, Harold A. Innis's The Bias of Communication has played a major part in reshaping our understanding of history, communication, and media theory. First published in 1951, this masterful collection of essays explores the relationship between a society's communication media and that community's ability to maintain control over its development ... Read more

    $29.59 CAD

  • Mastering Amazon Alexa - The Ultimate User Guide To Amazon Alexa 2nd Generation with Latest Updates

    by Adidas Wilson ...
    Mastering Amazon AlexaTable of ContentsIntroductionSetting up Amazon Alexa EchoAlexa AppMake Alexa Your Fun TimeGoogle Home or Amazon EchoAlexa SkillsHow Amazon's Echo can Help Control Your HomeHow You Can Control Your Privacy on Google Home and Amazon EchoThings to Do with Your Amazon EchoAmazon's Echo Second GenerationHow to Set Up Your Alexa Calling on... ... Read more

    $5.99 CAD or Free with Kobo Plus

  • RTLS For Dummies

    by Ajay Malik ...
    Select, invest in, and deploy a Real Time Location SystemIs your business ready for an RTLS? This friendly, hands-on guide shows you how to understand and implement this cutting-edge technology, explaining RTLS methodologies in plain English. From the initial deployment to monitoring to determining Return on Investment, you'll see how to successfully meet your needs, ensure data accuracy, and ... Read more

    $27.99 CAD

  • Robot Programming

    A Practical Guide to Behavior-Based Robotics

    by Joe Jones, Daniel Roth ...
    * Teaches the concepts of behavior-based programming through text, programming examples, and a unique online simulator robot* Explains how to design new behaviors by manipulating old ones and adjusting programming* Does not assume reader familiarity with robotics or programming languages* Includes a section on designing your own behavior-based system from scratch ... Read more

    $50.59 CAD

  • ESPN The Company

    The Story and Lessons Behind the Most Fanatical Brand in Sports

    by Anthony F. Smith, Keith Hollihan ...
    A fascinating look at ESPN and its success as a brandESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners ... Read more

    $19.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook