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  • Strategic Communication for Corporate Social Advocacy

    Edited by Yeunjae Lee, Jo-Yun Li, Weiting Tao ...
    Series series Literature, Cultural and Media Studies (R0)
    This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies’ actions that publicly declare their stances on controversial social issues. This book covers emerging CSA communication issues relevant in today’s rapidly-changing world, including but not limited to theoretical frameworks, CSA ... Read more

    $89.99 CAD