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“william e ferguson”

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  • Hearing with Your Eyes

    The McGurk Effect and the Invisible Mechanics of Sensory Manipulation

    by William E. Ferguson ...
    What if the words you hear are entirely dictated by what you see? If someone speaks the sound "ba" but their lips form the shape of "ga", your brain will actually hear a completely different sound: "da". This is not a magic trick, but a fundamental flaw in human perception. The McGurk Effect exposes the startling reality that our senses are not independent recording devices, but highly suggestible ... Read more

    $7.99 CAD