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“william winston”

Showing 1 - 12 of 36 results for “william winston”
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  • Cases and Select Readings in Health Care Marketing

    by William Winston, Robert Sweeney, Robert L Berl *Deceased* ...
    Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of ... Read more

    $89.31 CAD

  • The Aftermath of Reengineering

    Downsizing and Corporate Performance

    by William Winston, Tony Carter ...
    Explore the multifaceted steps needed for a successful reengineering process!With The Aftermath of Reengineering: Downsizing and Corporate Performance, you will explore the effectiveness of business organizations after they have significantly changed how they do business. Reengineering is based on the concept of significantly altering existing business models and thinking by reinventing the way in ... Read more

    $83.81 CAD

  • Marketing Long-Term and Senior Care Services

    by William Winston ...
    Here is detailed, practical advice for the administrator or practitioner of long-term and senior care services. Experts offer effective techniques for increasing the visibility and scope of those services through modern marketing practices. ... Read more

    $89.31 CAD

  • 4x4 Leadership and the Purpose of the Firm

    by William Winston, H H Bradshaw ...
    Most executive leaders will tell you they’re constantly striving to move their organizations toward some envisioned future, a future that includes increased trade, company and employee self-confidence, and customer satisfaction. And yet, this goal is often elusive because few executives possess the required know-how. But now, in 4X4 Leadership and the Purpose of the Firm, you’ll find how you can ... Read more

    $100.30 CAD

  • Fundamentals of Leisure Business Success

    A Manager's Guide to Achieving Success in the Leisure and Recreation Industry

    by William Winston ...
    In Fundamentals of Leisure Business Success, you'll sidestep the theoretical, overly academic jargon that often bogs down books dealing with leisure and recreation and discover many revolutionary, practical ways that these theories translate into the everyday realities of market share, employee management, and all-out business survival. You'll have the benefit of 20 years of actual experience in ... Read more

    $107.17 CAD

  • Marketing Planning in a Total Quality Environment

    by William Winston, John L Stanton, Robert E Linneman ...
    Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment.For the last twenty years, the authors, as marketing practitioners and educators, have been deeply involved in the planning processes of many corporations. This book, ... Read more

    $83.81 CAD

  • Managed Service Restructuring in Health Care

    A Strategic Approach in a Competitive Environment

    by William Winston, Robert L Goldman, Sanjib K Mukherjee ...
    Survival in the growing managed care environment requires the integration of financial analysis, market appraisal, and administrative management. The authors of Managed Service Restructuring in Health Care provide a unique tool for readers to enable them to make these successful management decisions in restructuring services. The unique approach in this book assists health care managers and ... Read more

    $53.58 CAD

  • Marketing Mental Health Services to Managed Care

    by William Winston, Norman Winegar, John Bistline ...
    Managed care is rapidly making traditional marketing strategies for mental health services obsolete. Here is the definitive book that helps professionals understand contemporary market forces and how to reshape marketing strategies in an increasingly competitive environment.Marketing Mental Health Services to Managed Care begins by demystifying the seemingly bewildering world of managed care ... Read more

    $79.69 CAD

  • How Consumers Pick a Hotel

    Strategic Segmentation and Target Marketing

    by William Winston, Dennis J Cahill ...
    Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic ... Read more

    $126.41 CAD

  • Marketing for Attorneys and Law Firms

    by William Winston ...
    Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such ... Read more

    $114.04 CAD

  • Professional Services Marketing

    Strategy and Tactics

    by William Winston, Frederick G Crane ...
    The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. The marketplace is crowded with new service professionals of all types--from CPAs and attorneys to health care providers and competing service organizations. Professionals must realize that their services, no matter how good they are, simply will not sell themselves. Services ... Read more

    $97.55 CAD

  • Consumer Satisfaction in Medical Practice

    by William Winston, Paul A Sommers ...
    Consumer Satisfaction in Medical Practice will equip physicians and other decision makers in health care with the necessary tools to meet the growing demand for customers’satisfaction in medical practices. Addressing the deliverance of accurate and affective medical services, this intelligent guide provides you with proven techniques in order to provide competitive prices, convenience, ... Read more

    $101.68 CAD