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The Customer Marketing Method

How to Implement and Profit from Customer Relationship Management

par Adam Curry, Jay Curry ...

Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from ... En savoir plus

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Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from
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Marketing Metrics

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... En savoir plus

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.
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Ciaran Walsh is Senior Specialist Finance at the Irish Management Institute, Dublin.He is trained both as an economist and an accountant and had 15 years industry experience before joining the academic world. His work with senior managers over many years has enabled him to develop his own unique approach to training corporate finance. As a consequence, he has lectured in most European countries, ... En savoir plus

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Ciaran Walsh is Senior Specialist Finance at the Irish Management Institute, Dublin.He is trained both as an economist and an accountant and had 15 years industry experience before joining the academic world. His work with senior managers over many years has enabled him to develop his own unique approach to training corporate finance. As a consequence, he has lectured in most European countries,
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The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern
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What would you do if you knew what made your co-workers behave the way they do? What if you could understand the reasons and predict the outcome? What if you could tailor your own working practices to make the most of others? What if you could become the person who can make people do things others can't?The stories we live over the course of our careers shape the way we see each other and affect
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Aussi disponible en : Livre audio

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Aussi disponible en : Livre audio
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The Customer Marketing Method

Les lecteurs de ce roman ont aussi aimé

Marketing Metrics

Key Management Ratios

Pragmalytics

Business-to-Business Marketing

Frugal Minimalism: Declutter and Simplify

How to be a Porno Producer

Ten Things You Should Know About ... Video Game Developers

Global and Regional Leadership of BRICS Countries

Global Talent Management

Cannabis Friend Business Plan

Financial Guide For Single Mothers

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