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The 22 Immutable Laws of Marketing

Exposed and Explained by the World's Two

par Al Ries, Jack Trout ...

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. ... En savoir plus

$13.99 CAD

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
... En savoir plus
Positioning: The Battle for Your Mind

par Al Ries, Jack Trout ...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:• ... En savoir plus

$21.79 CAD

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:•
... En savoir plus
The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

par Al Ries, Laura Ries ...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. ... En savoir plus

$11.99 CAD

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
... En savoir plus
Positioning: The Battle for Your Mind, 20th Anniversary Edition

par Al Ries, Jack Trout ...

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including ... En savoir plus

$34.99 CAD

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCitiesA handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including
... En savoir plus
The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands

par Al Ries, Laura Ries ...

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain ... En savoir plus

$11.99 CAD

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain
... En savoir plus
Black Brands

In the Age of Transparency

par Fernando Olivares ...

Who manufactures cereal for Kellogg's? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim "we do not manufacture for other brands" when yet they hide from us the fact that sometimes "other brands manufacture for them"?The ... En savoir plus

$44.99 CAD ou Gratuit avec Kobo Plus

Who manufactures cereal for Kellogg's? Why are the Mercedes Smart and the Renault Twingo almost identical? Do Danone and Nestlé really manufacture everything they make us believe they manufacture? Is Zara an opaque or a transparent brand? Why do some companies claim "we do not manufacture for other brands" when yet they hide from us the fact that sometimes "other brands manufacture for them"?The
... En savoir plus
Konumlandırma

par Jack Trout, Al Ries ...

Traduit par Ebru Kızıldağ ...

Pazarlama devrimini ateşleyen kitap! Dünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, iletişim bombardımanı altındaki toplumumuzda fark edilmenin yolunun insanların zihninde eşsiz bir "konum" yaratmaktan geçtiğini söylüyor... Ve bunun nasıl yapılacağını çok net örneklerle anlatıyorlar. Birinin zihnine girmenin en kolay yolu nedir? Pazarlamada vereceğiniz en önemli karar hangisidir? ... En savoir plus

$4.99 CAD

Pazarlama devrimini ateşleyen kitap! Dünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, iletişim bombardımanı altındaki toplumumuzda fark edilmenin yolunun insanların zihninde eşsiz bir "konum" yaratmaktan geçtiğini söylüyor... Ve bunun nasıl yapılacağını çok net örneklerle anlatıyorlar. Birinin zihnine girmenin en kolay yolu nedir? Pazarlamada vereceğiniz en önemli karar hangisidir?
... En savoir plus
The Fall of Advertising and the Rise of PR

par Al Ries, Laura Ries ...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... En savoir plus

$11.99 CAD

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built
... En savoir plus
As Leis do Marketing

par Al Ries, Jack Trout ...

O BESTSELLER CLÁSSICO COM MILHARES DE LEITORES EM TODO O MUNDO, RESULTADOS COMPROVADOS E IDEIAS QUE RESISTIRAM AO TESTE DO TEMPO. «Um dos 5 livros que toda a gente devia ler. Recomendo-o a todos os gestores e a qualquer pessoa que queira começar um negócio. Tem informação imensamente valiosa e lê-se num instante!» TIM FERRISS Alguns gestores acreditam que um programa de marketing bem concebido, ... En savoir plus

$20.27 CAD

O BESTSELLER CLÁSSICO COM MILHARES DE LEITORES EM TODO O MUNDO, RESULTADOS COMPROVADOS E IDEIAS QUE RESISTIRAM AO TESTE DO TEMPO. «Um dos 5 livros que toda a gente devia ler. Recomendo-o a todos os gestores e a qualquer pessoa que queira começar um negócio. Tem informação imensamente valiosa e lê-se num instante!» TIM FERRISS Alguns gestores acreditam que um programa de marketing bem concebido,
... En savoir plus
Positioning

Come farsi vedere e sentire in un mercato sovraffollato

par Jack Trout, Al Ries ...

C’è un’unica cosa che rende il marketing di un brand efficace: riuscire a ritagliarsi uno spazio persistente nella mente del consumatore. Non è un caso se i prodotti di maggior successo sono quelli che riescono a imporre il proprio nome all’intera categoria merceologica (pensate a quando in un bar ordinate una Coca). Per farlo ci sono delle regole precise: identificare la giusta nicchia, arrivare ... En savoir plus

$14.99 CAD

C’è un’unica cosa che rende il marketing di un brand efficace: riuscire a ritagliarsi uno spazio persistente nella mente del consumatore. Non è un caso se i prodotti di maggior successo sono quelli che riescono a imporre il proprio nome all’intera categoria merceologica (pensate a quando in un bar ordinate una Coca). Per farlo ci sono delle regole precise: identificare la giusta nicchia, arrivare
... En savoir plus
War in the Boardroom

Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It

par Al Ries, Laura Ries ...

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we thinkThere's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.Management minds are not on the ... En savoir plus

$12.99 CAD

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we thinkThere's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.Management minds are not on the
... En savoir plus
定位：在眾聲喧嘩的市場裡:進駐消費者心靈的最佳方法

Positioning：The Battle for Your Mind

par 艾爾．賴茲, 傑克．屈特, Al Ries, Jack Trout ...

Collections series 企畫叢書
行銷大師賴茲&屈特點燃行銷革命第一書風靡全球逾四十年、世上最偉大的商業詞彙之一美國史上影響銷售最深遠的觀念在溝通過度、資訊氾濫成災的社會，唯有成功「定位」，才能讓產品在消費者心中搶灘登陸。高明的「定位」通常不是從產品，而是從顧客的心理著手！不管是找小編、運用大數據分析，甚至借助AI人工智慧，不管是透過實體通路、網路直播，或者擴展成O2O，要透過說故事方式行銷各種實體產品、服務或經營IP，必先問「定位」好了嗎？在資訊過度氾濫的時代，商品行銷與品牌建立應該透過什麼方式突圍，才能讓自己的產品價值「被看見」？透過溝通？你也許會這麼說。但打開消費者的心談何容易，本書作者說：「電腦對於人類所輸入的資訊一向來者不拒；心靈則正恰恰相反，對於資訊並非來者不拒。」對於與自己的想法、價值觀或過去經驗不合拍的資訊，人的心會悍然拒絕接受訊息。人們每天花很多的時間溝通想法、觀念，可是得到的效益卻是微乎其微 ... En savoir plus

$10.96 CAD

行銷大師賴茲&屈特點燃行銷革命第一書風靡全球逾四十年、世上最偉大的商業詞彙之一美國史上影響銷售最深遠的觀念在溝通過度、資訊氾濫成災的社會，唯有成功「定位」，才能讓產品在消費者心中搶灘登陸。高明的「定位」通常不是從產品，而是從顧客的心理著手！不管是找小編、運用大數據分析，甚至借助AI人工智慧，不管是透過實體通路、網路直播，或者擴展成O2O，要透過說故事方式行銷各種實體產品、服務或經營IP，必先問「定位」好了嗎？在資訊過度氾濫的時代，商品行銷與品牌建立應該透過什麼方式突圍，才能讓自己的產品價值「被看見」？透過溝通？你也許會這麼說。但打開消費者的心談何容易，本書作者說：「電腦對於人類所輸入的資訊一向來者不拒；心靈則正恰恰相反，對於資訊並非來者不拒。」對於與自己的想法、價值觀或過去經驗不合拍的資訊，人的心會悍然拒絕接受訊息。人們每天花很多的時間溝通想法、觀念，可是得到的效益卻是微乎其微
... En savoir plus

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The 22 Immutable Laws of Marketing

Positioning: The Battle for Your Mind

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Positioning: The Battle for Your Mind, 20th Anniversary Edition

The Origin of Brands

Black Brands

Konumlandırma

The Fall of Advertising and the Rise of PR

As Leis do Marketing

Positioning

War in the Boardroom

定位：在眾聲喧嘩的市場裡:進駐消費者心靈的最佳方法

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VAHLEN Business Essentials

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