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1-12 sur 15 résultats pour « albert n greco2 »
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  • Los fundamentos del libro y la edición

    Manual para este siglo XXI

    par Michael Bhaskar, Angus Phillips, Alistair Mccleery, Simone Murray, Adriaan Van Der Weel, Mira T. Sundara Rajan, Elizabeth Le Roux, John Oakes, Martin Paul Eve0, Carlos A. Scolari1, Albert N. Greco2, Miha Kovač3, Rüdiger Wischenbart4, John B. Thompson5, Samantha J. Rayner6, Mojca K. Šebart7, Frania Hall8, Paul Luna9, John W. Maxwell0, Alison Baverstock1, Lynette Owen2, Alex Holzman3, Sarah Kalikman Lippincott4, Niels Peter Thomas5 ...
    Traduit par Íñigo García Ureta6 ...
    Nunca en la historia ha existido un momento más importante para la creación y la transmisión de conocimiento. Por un lado, las tecnologías de la comunicación posibilitan transformaciones antes inimaginables, que el mundo del libro y la edición aprovechan para hacer lo que mejor saben: situarse a la cabeza de las innovaciones. Por otro lado, jamás ha habido una proliferación equiparable de estudios ... En savoir plus

    $52.99 CAD ou Gratuit avec Kobo Plus

  • A Business History of the Trade Book Publishing Industry in the U.S.

    Disruption and Dynamic Change in a Creative Industry, 2000-2025

    par Albert N. Greco ...
    Collections series Business and Management (R0)
    This book explores the managerial, marketing, economic, operational, and financial strategies that have enabled trade publishing to confront many macroeconomic and technological changes so far in the 21st century in a far more efficient way than many other creative industries, such as the newspaper industry.Despite these unsettling changes and business threats, the book industry maintained a sense ... En savoir plus

    $192.99 CAD

  • Scholarly Publishing in the Humanities, 2000-2024

    Marketing and Communications Challenges and Opportunities

    par Albert N. Greco ...
    Collections series Education (R0)
    This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting the humanities in higher education as well as the opportunities for print and digital publication ... En savoir plus

    $57.99 CAD

  • The Strategic Marketing of Science, Technology, and Medical Journals

    A Business History of a Dynamic Marketplace, 2000–2020

    par Albert N. Greco ...
    Collections series Business and Management (R0)
    This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000. This period has witnessed tremendous economic, marketing, and technological growth including the migration from a print only to a hybrid publishing format. With this growth, the industry has also seen the rise of open access publishing, copyright ... En savoir plus

    $57.99 CAD

  • The College Textbook Publishing Industry in the U.S. 2000-2022

    The Search for Competitive Marketing Strategies

    par Albert N. Greco ...
    Collections series Education (R0)
    This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher ... En savoir plus

    $51.99 CAD

  • The Marketing of World War II in the US, 1939-1946

    A Business History of the US Government and the Media and Entertainment Industries

    par Albert N. Greco ...
    Collections series Business and Management (R0)
    From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the ... En savoir plus

    $70.99 CAD

  • The Business of Scholarly Publishing

    Managing in Turbulent Times

    par Albert N. Greco ...
    The financial, technological, and institutional challenges facing scholarly presses are more critical now than they have ever been. Sales channels have narrowed, costs have risen, and technological change and the push toward open access have drastically changed the economic landscape. However, the publishing and dissemination of scholarly books and journals remains essential to academic research. ... En savoir plus

    $39.19 CAD

  • The Book Publishing Industry

    par Albert N. Greco, Jim Milliot, Robert Wharton ...
    The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the U.S. publishing industry, this book includes an appendix containing historical data on the industry from 1946 to the end of the twentieth century. ... En savoir plus

    $136.99 CAD

  • The State of Scholarly Publishing

    Challenges and Opportunities

    par Harold Laski, Albert N. Greco ...
    For decades, university presses and other scholarly and professional publishers in the United States played a pivotal role in the transmission of scholarly knowledge. Their books and journals became the "gold standard" in many academic fields for tenure, promotion, and merit pay. Their basic business model was successful, since this diverse collection of presses had a unique value proposition. ... En savoir plus

    $67.32 CAD

  • The Economics of the Publishing and Information Industries

    The Search for Yield in a Disintermediated World

    par Albert N. Greco ...
    Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street’s financial service companies and the publishing and information industries has not been explored until now. ... En savoir plus

    $130.53 CAD

  • The Growth of the Scholarly Publishing Industry in the U.S.

    A Business History of a Changing Marketplace, 1939–1946

    par Albert N. Greco ...
    Collections series Business and Management (R0)
    This book analyzes the dynamic growth of the scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned themselves to take advantage of the war economy and how they used different business and marketing strategies to ... En savoir plus

    $70.99 CAD

  • The Changing World of Publishing

    A Special Issue of the Journal of Media Economics

    Modifié par Albert N. Greco ...
    This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world," publishers will be faced with new opportunities and nagging issues ... En savoir plus

    $86.56 CAD