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The Experience Economy, Updated Edition

par B. Joseph Pine II, James H. Gilmore ...

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In ... En savoir plus

$29.99 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : Livre audio

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.And though the world has changed in many ways since then, the way to a customer's heart has not. In
... En savoir plus

Aussi disponible en : Livre audio
The Experience Economy, With a New Preface by the Authors

Competing for Customer Time, Attention, and Money

par B. Joseph Pine II, James H. Gilmore ...

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This ... En savoir plus

$36.99 CAD ou Gratuit avec Kobo Plus

Time is limited. Attention is scarce. Are you engaging your customers?Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This
... En savoir plus
Infinite Possibility

Creating Customer Value on the Digital Frontier

par B. Joseph Pine, Kim C. Korn ...

Discover how to provide experiences for your customers that combine the real with the virtual.Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world ... En savoir plus

$15.19 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : Livre audio

Discover how to provide experiences for your customers that combine the real with the virtual.Joseph Pine and Jim Gilmore's classic The Experience Economy identified a seismic shift in the business world: to set yourself apart from your competition, you need to stage experiences—memorable events that engage people in inherently personal ways. But as consumers increasingly experience the world
... En savoir plus

Aussi disponible en : Livre audio
Design de experiências

par J. Robert Rossman, Mathew D. Duerden, B. Joseph Pine II ...

Traduit par Carol Colffield ...

Em uma economia cada vez mais baseada em experiências, as marcas que entregam vivências incríveis conquistam o público e se destacam em termos de imagem. No entanto, muitas empresas ainda têm dificuldade de implementar uma estratégia que supere a simples oferta de produtos e serviços. Os diversos conceitos, técnicas e abordagens que constituem a área de design de experiências estão dispersos em ... En savoir plus

$4.99 CAD

Em uma economia cada vez mais baseada em experiências, as marcas que entregam vivências incríveis conquistam o público e se destacam em termos de imagem. No entanto, muitas empresas ainda têm dificuldade de implementar uma estratégia que supere a simples oferta de produtos e serviços. Os diversos conceitos, técnicas e abordagens que constituem a área de design de experiências estão dispersos em
... En savoir plus
The Transformation Economy

Guiding Customers to Achieve Their Aspirations

par B. Joseph Pine II ...

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To ... En savoir plus

$33.99 CAD

Aussi disponible en : Livre audio

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.Welcome to the Transformation Economy.To
... En savoir plus

Aussi disponible en : Livre audio
體驗經濟時代（20週年紀念版）：如何設計體驗:抓住顧客的時間、注意力和金錢

The Experience Economy: Competing for Customer Time: Attention: and Money

par 約瑟夫‧派恩, 詹姆斯‧吉爾摩, B. Joseph Pine II, James H. Gilmore ...

Traduit par 夏業良, 魯煒, 江麗美, 吳書榆 ...

Collections series 經營管理
20年前，約瑟夫．派恩和詹姆斯．吉爾摩合寫了這本暢銷書《體驗經濟時代》，探討一些公司如何提供誘人的體驗因而表現亮眼－－不僅帶來忠誠的顧客，還有更高的獲利。這本書被翻譯成13種語言風行全球，成為企業必讀的書，無論是營利或非營利事業、跨國的或本地的企業。在這個20週年紀念版中，兩位作者寫了一篇很長的前言，除了交代近十年來體驗經濟的新發展、回應讀者的疑問，更強調時間的價值、收費的方式、體驗的報酬率，以及如何將廣告體驗化等等主題。體驗經濟的概念從蘋果電腦、太陽劇團，到台灣不斷出現的各式體驗——地方文創、工作坊、運動賽事、萬人大型演唱會、遊戲、電競，以及無所不在的線上體驗、沉浸式體驗，我們看到了美學上的進化，也見證我們已進入了體驗經濟時代。然而，還有許多公司陷入了商品化（commoditized）的困境，他們的商品和服務沒有特色，因此陷入價格戰。解決方案？就是體驗經濟。當一家公司以服務爲舞台 ... En savoir plus

$15.99 CAD

20年前，約瑟夫．派恩和詹姆斯．吉爾摩合寫了這本暢銷書《體驗經濟時代》，探討一些公司如何提供誘人的體驗因而表現亮眼－－不僅帶來忠誠的顧客，還有更高的獲利。這本書被翻譯成13種語言風行全球，成為企業必讀的書，無論是營利或非營利事業、跨國的或本地的企業。在這個20週年紀念版中，兩位作者寫了一篇很長的前言，除了交代近十年來體驗經濟的新發展、回應讀者的疑問，更強調時間的價值、收費的方式、體驗的報酬率，以及如何將廣告體驗化等等主題。體驗經濟的概念從蘋果電腦、太陽劇團，到台灣不斷出現的各式體驗——地方文創、工作坊、運動賽事、萬人大型演唱會、遊戲、電競，以及無所不在的線上體驗、沉浸式體驗，我們看到了美學上的進化，也見證我們已進入了體驗經濟時代。然而，還有許多公司陷入了商品化（commoditized）的困境，他們的商品和服務沒有特色，因此陷入價格戰。解決方案？就是體驗經濟。當一家公司以服務爲舞台
... En savoir plus
Authenticity

What Consumers Really Want

par James H. Gilmore, B. Joseph Pine II ...

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, ... En savoir plus

$36.99 CAD ou Gratuit avec Kobo Plus

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell-or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy,
... En savoir plus
Designing Experiences

par J. Robert Rossman, Ph.D., Mathew D. Duerden, Ph.D. ...

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... En savoir plus

$31.99 CAD

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly
... En savoir plus
The Age of Experiences

Harnessing Happiness to Build a New Economy

par Benjamin Hunnicutt ...

In The Age of Experiences, Benjamin Kline Hunnicutt examines how the advance of happiness science is impacting the economy, making possible new experience-products that really make people happy and help forward-looking businesses expand and develop new technologies. In today’s marketplace there is less interest in goods and services and more interest in buying and selling personal improvements and ... En savoir plus

$30.99 CAD

In The Age of Experiences, Benjamin Kline Hunnicutt examines how the advance of happiness science is impacting the economy, making possible new experience-products that really make people happy and help forward-looking businesses expand and develop new technologies. In today’s marketplace there is less interest in goods and services and more interest in buying and selling personal improvements and
... En savoir plus
Designing Experiences

par J. Robert Rossman, Ph.D., Mathew D. Duerden, Ph.D. ...

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... En savoir plus

$31.99 CAD

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly
... En savoir plus
Livre audio

The Experience Economy, Updated Edition

par James H. Gilmore, B. Joseph Pine ...

Lu par Alan Sklar ...

Version Longue

12 heure 13 min

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.Though the world has changed in many ways since then, the way to a customer's heart has not. In ... En savoir plus

$27.95 CAD

Aussi disponible en : eBook

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.Though the world has changed in many ways since then, the way to a customer's heart has not. In
... En savoir plus

Aussi disponible en : eBook
Livre audio

The Transformation Economy

Guiding Customers to Achieve Their Aspirations

par B. Joseph Pine II ...

Lu par Mike Lenz, B.Joseph Pine ...

Version Longue

7 heure 19 min

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be.Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized. ... En savoir plus

$28.84 CAD ou Gratuit avec Kobo Plus

Aussi disponible en : eBook

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be.Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest opportunity for creating economic value today, particularly as goods and services become increasingly commoditized.
... En savoir plus

Aussi disponible en : eBook

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The Experience Economy, Updated Edition

The Experience Economy, With a New Preface by the Authors

Infinite Possibility

Design de experiências

The Transformation Economy

體驗經濟時代（20週年紀念版）：如何設計體驗:抓住顧客的時間、注意力和金錢

Authenticity

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Liseuses

Applis

Accessoires

Panier

Vous profitez des avantages réservés aux VIP !

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Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

Disponible:

1 livre audio par mois

+ Essai GRATUIT de 30 jours

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« b joseph pine »

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